Caroline Gordon Email & Phone Number

New York, Ny, Us

- Senior Product Manager, Mobile App at American Express Business Blueprint (formerly Kabbage)- Successfully deliver features from business case creation through launch- Regularly present on app strategy and progress to a full range of senior leaders- Created process and methodology improvements across product, engineering and design to improve transparency, communication and efficiency leading to improvement in engineering velocity- Serve as mobile app expert to create the best app experience for Amex small business customers

New York, Ny, Us

- Product owner of Amex's omnichannel customer journey continuation platform, ContextHub- Own product strategy and roadmap of Context Hub, Amex’s omnichannel journey continuation platform- Experience in creating strategy, building and growing new products to ensure successful launches - Work cross functionally with engineers, stakeholders, and users to identify business requirements

- Go-to team member on high-value strategic planning and changes to digital products with all levels of senior leadership and team members - Collaborated as a subject matter expert with management to combine mobile app data with park attendance to create accurate in-park app penetration rates and insights for leadership- Trusted collaborator on strategic goals with leadership and team members- Leads analytics strategy for Play Disney Parks

- End-to-end product management of analytics and insights for multiple Disney apps and digital products including Play Disney Parks integration into Star Wars: Galaxy’s Edge - Presented findings and analysis to senior leadership to give recommendations and insights for optimization ranging from user acquisition and experience to understanding the connection between online and in-park shopping and cannibalization- Supported multiple digital product launches for Disney Parks, Experiences, and Products-Created performance reports and insights for critical consumer retail periods (like Black Friday) - Provided insights and recommendations to improve engagement with Disney Visa Rewards Card synergy placements on shopDisney.com through A/B testing- Created revenue optimization analyses that found Guest acquisition tactics that were leading to suboptimal Guest experiences and lowering conversion and weaknesses in the shopDisney purchase flow that caused friction- Lead the Parks launch for the analytics department in updating global executives and team members on real time performance- Managed analytics strategy, implementation and recommendations from a year and a half before launch through successful release of Play Disney Parks

- Develop strategic insights across the businesses to proactively meet business needs and direction- Work with marketing partners to monitor & analyze campaign performance across web and app - Worked with business partners around the globe on app development- Through predictive modeling, advised senior management on what technical platforms & devices Guests would be using a year in the future for app launch

Burbank, California, Us

• Supported Account Executives with campaign proposals, set up and post-campaign analysis• Partnered with ABC offices, advertising agencies and clients to implement campaigns

Glendale, California, Us

• Worked with Sales Managers and Account Executives to implement and track interactive ad campaigns.• Provided robust understanding of performance by analyzing platform data. • Assisted Corporate Alliances to assemble and calculated fiscal quarter performance reports.• Attended meetings involving business development, product development, sales, finance, corporate alliances and synergy.

New York, New York, Us

•Performed competitive analysis of mCommerce user experiences as a member of the IAB Mobile Media Center of Excellence.•Updated the IAB Digital Media Sales Kits with new analysis of changing habits in interactive media usage and penetration.•As a direct report to the IAB COO, attended regular one-on-one meetings in which we discussed new trends in the rapidly changing world of interactive advertising and mobile technology.

Master Of Business Administration - Mba

Bachelor’S Degree, Economics With A Finance Concentration