Defining engagement and 2-way conversation with employees across the EMEA region.Driving influencer engagement and participation according to key strategic themes and goals.

Focusing on creating and implementing communications strategies to support explicit business development goals and customer lead generation for clients including: The Rocket Science Group & Se7en. Working in partnership with the Elemental Consultancy to deliver large-scale strategic events for clients including Reckitt Benckiser and pharma, UCB.

Founded the Frieth Hilly 10k - later adding a 5k route too - in order to raise funds for Frieth CEC School. Included all aspects of setting-up and running a 10k running race: route logistics; runner registration and safety; risk assessments; marketing the race; website development; team management ++

Developing and implementing the integrated communication strategy to support the IoD through a period of great change as the organization sought to update its reputation - extending its regional and European presence, redeveloping membership offerings to embrace the new economy and entrepreneurial directors and refining corpoate governance and policy representation to the media and Government. Including: Creating the comms launch strategy for the new face of the IoD, ensuring that it permeated through all communications, all partner, member and media interactions as well as through events and commercial pitches. Launching the Wayne Hemingway-designed hub to media, partners and members - including management of the official inauguration by UK Prime Minister, Tony Blair Working with influencers and guest speakers including Jack Welch, Steve Ballmer, Henry Kissinger, Hans Snook, Ranulph Fiennes, Sir Terry Leahy + Shaping and delivering strategic internal comms program - partners, regions and employeesManaging external comms - media and analyst briefings, and influencer relationsFeature writing for Director Magazine, the IoD's monthly magazine (circ. 50k)

Driving clients' strategy through strong, creative and ground-breaking media and analyst relations.Clients included: Lotus Development (IBM), including its sponsorship of Man Utd; Creative Labs, Hewlett Packard (Support Division and Sponsorship (Jordan Grand Prix); mondus a new economy start-up - from company launch through to its acqusition.Responsible for managing resource and P&L on client accounts.