Caroline Hendra Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

I was proud to lead Zurich's internal and external communications function and it’s reputation management, including by championing a fabulous team who chaperoned the business through COVID-19, two CEOs (one great, one awful) and two major acquisitions for Zurich (OnePath Life and Macquarie Life). I set up a best practice function encompassing media relations, PR, employee engagement and corporate social responsibility. I also directed our community, social impact and environmental effects. I established Tackle Your Feelings; created and chaired our MindFIT mental health program, guided our Reconciliation Action Plan (RAP), mentored emerging female leaders via our Women's Innovation Network, and was a proud LGBTIQ+ ally. My achievements at Zurich include: - Led COVID-19 communications response from 2019 - 2021, transitioning 95% of workforce in and out of work-from-home; media, financial adviser and customer relations.- Led the communications function for two acquisitions: OnePath Life from ANZ (2017 - 2021), and Macquarie Life (2016 - 2017), the fastest transition of a life company in Australia, delivered on time and in budget. These extensive multi-channel programs communicated to Zurich and Macquarie / ANZ employees, financial advisers, customers and the media. - Created Tackle Your Feelings, a mental health training program for community AFL clubs, with ambitions to reach 10,000+ coaches. Managed the grant application process, resulting in the largest local grant awarded, and oversaw the program’s inception including partner negotiations, brand and curriculum development. - Conceptualised MindFIT program and employee resource group (ERG), which educates and advocates for mental wellbeing in the workplace and for customers; and involves managing relationships with a network of industry and community partners.- Managed Zurich’s Australian social media presence primarily across LinkedIn, building follow-ship from 5,000 to more than 20,000.

Sydney, Australia

Sydney, Australia

This contract spearheaded a long and rewarding career journey for me with Zurich Financial Services Australia. My primary focus was to embed new CEO in the local organisation over his first 100 days: helping to create his vision, setting the communications strategy, and introducing new channels to engage and inspire.

Sydney, Australia

Brand, communications and corporate events manager, overseeing all aspects of corporate brand positioning, reputation management and internal and external communications. This includes: media relations, customer communications, issues and crisis management, employee communications strategy and initiatives, plus event sponsorship and attendance. Responsible for corporate brand architecture including messaging and value proposition development, plus creative brand execution. Producer of digital and print content, including video, slide shows, animations, podcasts,speaker presentations, corporate brochureware and product collateral to supportbusiness development, as well as website manager.

Sydney, Australia

Media representative for PayPal Australia; managed BAU media relations plus issues management.

Sydney, New South Wales, Australia

Responsible for employee communications strategy and implementation for Diageo, BlueScope Steel, Alcatel-Lucent and Leighton Contractors. This included employee engagement in corporate direction and values, industrial relation, change management and sustainability communications.

Sydney, Australia

Freelance position following previous employment with Howorth, which ended in 2007. During this assignment, I developed sustainability communications recommendations for the Australian operations of a worldwide technology company, and assisted with PR strategy and implementation for others in Howorth's stable of clients.

Assisted with PR strategy and implementation for clients in Burson Marsteller's technology division, including HP and SAP.

Contracted to the international division of Bite PR in London, assisting with PR strategies and implementation for companies including Symantec and Sun Microsystems across the EMEA region.

Responsible for leading the communications strategy and implementation for Toshiba Information Systems Division, Citrix Online, Telstra, Alcatel-Lucent and others. Led Toshiba's 'Mobility & Mistrust' thought-leadership campaign into flexible working, which won two international communications awards. Conceived Citrix Online's 'Shinking Holiday Sydrome' PR campaign, which won one international award. Subject matter expert on sustainability communications, thought-leadership and research, issues management.

Managed marketing communications and PR for Hitachi Data Systems, Hitachi, and 3D Network. Broad marketing responsibility included stakeholder and channel relations, events management and collateral development in addition to media relations.

Certificate Four

Bachelor Of International Business