Caroline Hoffmann Email & Phone Number

Toronto, ON, CA

• Handled the analysis requirements, designed solutions, and other supporting activities related to implementation pursuits.
• Presented evidence-based information identifying and meeting customer and consumer needs.
• Evaluated quality of data analysis that is needed for a service, driven an improvements plan.
• Experienced in business process redesign, identification of areas for improvement and development of new initiatives.
• Developed projects using Business Intelligence environment and maintaining project management tools and data.
• Synthesized multiple data sources in tools and analytics initiatives.

Toronto, Ontario, Canada

• Supported corporate operations and projects regarding the educational market.
• Researched and compiled figures, data, and other information needed using different techniques to extract information, build storytelling, and deliver consistent results to stakeholders.
• Built dashboards and data views using business intelligence tools.
• Creation, writing, and editing of comprehensive documents to monitor ongoing projects and reports.

• Led sales to monitor actions with multicultural teams and their results, improving operational efficiency, prioritizing customer services, and guaranteed a good market position.
• Collaborated to develop Early Order Program campaigns, doing market analysis to set sales potential. This process had significant achievements as market share growth and good orders volumes to guarantee the financial.
• Led the multifunctional team to deliver products to customers within the established deadlines and ensure market share percentages during the fiscal period in a crisis scenario. As a result, in 4 months of the action.
• Adapted global Sales Funnel concept to national market strategy to get sales prediction and more accuracy. Trained more than a hundred people on how to use Sales Funnels in their routine.
• Developed, reviewed, and implemented sales tools to support the strategy: Retail Sales Forecasting, Purchasing Plan, and Sales Funnel. In addition, these processes were used as a benchmark to Latin American countries.
• Inspired the employees to develop new techniques and skills to be more efficient in their activities and acquire the self-confidence to make better decisions.

• Designed and implemented tools to gather market demands and understand customers' needs: Demand Forecast and Branch Estimates. Both processes supported the master production planning of factories, and as a result.
• Structured, customized, and implemented the Sales Simulator, aiming to deliver industry prediction, sales volumes, and market share by area of responsibility. This resource supported Sales and Marketing strategy for.
• Evaluated processes of Marketing and Sales Process in Europe, India, and Singapore as an assessor of a global project.
• Planned and monitored the financial budget of the Sales area, managing resources to meet the team's needs during activities in the fiscal cycle. The funding mainly supported the expenses regarding travel, meals.
• Designed the Commercial Meeting to deliver and review the company strategy to the employees' field team. This meeting occurred quarterly and counted with more than a hundred employees from Sales, Marketing, Financing.

Computer Programming

Certifications, Business Essentials

Data Analytics

Master Of Business Administration (M.B.A.), Marketing, Sales & Customer Support

Lato Sensu, Accounting And Business/Management

Bachelor Of Business Administration (Bba), Business Administration And Management, General