Caroline Kennard Email & Phone Number

St. Louis, Mo, Us

Oversaw cross-functional execution of marketing material timelines, creation, procurement, production, and distribution of 618,626 components arranged into 51,491 sign kits in 2021.Enhanced center marketing strategies through deployment, tracking and analysis of center marketing coupons, resulting in over $450,000 in sales during 2021. Briefed store centers on Famous Footwear in-store promotions and provided social posts highlighting top-selling product.Maintained a large Visual Operations database, detailing 12 different store types, 211 different fixtures and signage needs, store layouts, language needs, local ordinance & promotional requirements for 870 US locations, 13 remote locations, 2 French Canada locations and 20 English Canada locations.Supported 68 store refreshes, 10 new stores and a new store concept rollout of 70 stores in 2021. Allocated fixtures as needed & oversaw fixture rollouts, ensuring all stores could execute merchandising strategies correctly. Oversaw the receipt of 2,246 fixtures in stores through four fixture rollouts in 2021.Analyzed stock signage usage and provided insight on signage design, packaging, and printing to optimize in-store marketing strategies.Administered in-store and email marketing collateral for new stores, relocations, and closing stores. Created, tracked and analyzed new store and closing store coupons.Monitored marketing and visual merchandising inventory supply levels, forecasted usage, and identified cost saving strategies based on data.Partnered with field leadership to ensure all stores are executing visual strategies correctly and have the materials to do so. Fulfilled requests for missing and damaged signage and fixtures. Provided insight on visual execution.

Made 468 updates to the Visual Database from the 2018 photo survey, impacting in-store marketing orders & reducing signage costs by approximately $10,000 per year.Overhauled the sign kit check-in process and implemented a new platform, allowing store teams to efficiently and accurately report missing, and damaged sign kits. The BTS 19 Sign Kit Check-in saved Caleres approximately $6,100. Composed clear and direct field communication and directives for 900+ stores located in the U.S. and Canada.Championed visual merchandising standards during the store planning process ensuring an optimal store layout for each location.Streamlined new store and remodel check-ins and late ship sign kit processes to allow store teams more time to focus on prepping their store and training staff.Supported 45 new stores, 120 remodels and new store concept rollouts.Oversaw distribution and receipt of seasonal marketing for company retail chain. Partnered with field team to ensure all stores had the appropriate signs and fixtures to optimize selling and the in-store experience.

St. Louis

Greeted and identified needs of customers through open-ended conversation; displayed appropriate products and their features; recommended additional products to increase revenue and conversion rates.Attained high customer service ratings given by customers through assisting customers, utilizing team selling and having an extensive product knowledge, including discontinued products.Highlighted promotions to achieve sales goals, increase units per transaction and average dollar sales.Organized store displays to enhance product visibility and maintain visual merchandising standards.

St. Louis, Mo

Expanded research insights in a white paper for a confidential client and presented my research findings to an internal team in charge of preparing for a new RFP. Monitored media for a Fortune 200 company and sent out daily media alerts as well as special coverage reports to internal staff.Assisted in qualitative and quantitative primary research efforts such as in-depth interviews, focus groups and online surveys. Wrote and edited research reports, detailing insights that helped develop communication strategies and content as well as measure the effectiveness of current communications for multiple clients.Conducted secondary research for clients and new business to aid in the development of traditional and digital campaigns. Used marketing research databases such as eMarketer, Forrester and Iconoculture.

Devised a theoretical social media campaign proposal for a client including research, analysis, a social media content calendar and measurement goals. Pitched the idea to the PR Think Tank team.Produced social media content for multiple platforms (i.e. Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+) for 30+ clients.Brainstormed new advertising and promotion ideas for clients.Explored new ideas for pitches including social media campaigns, social media content and new clients that spanned across multiple industries.

St. Louis, Missouri

Greeted and identified needs of customers through open-ended conversation; displayed appropriate products and their features; recommended additional products to increase revenue and conversion rates.Attained high customer service ratings given by customers through assisting customers, utilizing team selling and having an extensive product knowledge, including discontinued products.Highlighted promotions to achieve sales goals, increase units per transaction and average dollar sales.Organized store displays to enhance product visibility and maintain visual merchandising standards.Identified purchasing needs of customers through open-ended conversation, directed them to the appropriate products and recommended additional products to enhance their experience and satisfaction.Drummed up interest for promotions to increase revenue, units per transaction and achieve sales goals.Organized store displays to enhance product visibility and maintain visual merchandising standards.

St. Louis, Missouri

Oversaw all store operations including training staff in managing store and supervised work as well as establishing satisfied customer relationships.Selected appropriate sell merchandise and maintained high standards for products.Opened and closed store as well as executed close out process on cash register.Created and maintained a Facebook and Twitter social media network for the store with an emphasis on new arrival merchandise.