Caroline White Email & Phone Number

Cleveland, Ohio, United States

I am a graphic artist and pre-production specialist with a talent for graphic & layout design, typography, logo design, illustration, and drawing.I am currently seeking new opportunities and can be contacted via LinkedIn or at calley1856@yahoo.com

Cleveland, Ohio, United States

• Worked with Creative Directors and Freelance Artists to create greeting card layouts, file construction, and card embellishments, in accordance with graphic standards and brand integrity for production.
• Supported seasonal card production, for up to 350 new designs per year for the Recycled Paper Greetings, Paper Rebel and Just For You brands. Solved production issues and maintained quality standards for printed.
• Designed finishings (hot stamps, embossing), patterns, and typography for new products.
• Imported designs into templates to meet product specifications for placement, sizing, colors, and finishes.
• Communicated design changes to Freelance artists or performed corrections to artwork, as needed.
• Resized over 1,000 greeting cards to reduce material scrap, as part of a corporate savings initiative.

Cleveland, Ohio, United States

• Enabled the transfer of artwork and design files into the new Product Lifecycle Management (PLM) system.
• Supported data entry and file transfers for the Papyrus brand products to crate the PLM database, including product specifications, image scanning, finishes and specifications. Organized and assigned work to offshore.
• Input artwork content ids to a central data base, tagging attributes and linking to product specifications for easier access to find specific artwork at a later date.
• Assisted with production in launching a new card line, Paper Rebel, including conformance to templates, finishes, design specifications, and pre-print launch.

Cleveland, Ohio, United States

• Worked in “pre-production” department at Jo-Ann Fabrics, pulling images from the server to be used print and digital advertisements. Also assisted the Graphic Design department in generating graphic designs.
• Assisted with updating illustrations for logos and creating new logos for social media campaigns.
• Worked in the graphic design department creating the Direct Mailers and Newspaper ads for direct mail campaigns.
• Performed graphic layout design for the corporate employee newsletter.

Cleveland, Ohio, United States

• Created and updated graphic art designs, as part of HMT Associates, for Kraft and Nabisco direct marketing campaigns.
• Designed graphic layout, art design, integration of existing artwork, and ensured specifications met print production guidelines. Reviewed final designs and layouts prior to publication.
• Performed pre-press duties and sent creative work out to printers.