Caroline Corrêa Email & Phone Number

Rio De Janeiro, Brazil

Currently working in the Garagem Tech department focusing on product, agility, and user experience.• Leadership: Leading a team of 5 people, including personnel management, conducting 1:1 meetings with team members, and creating the strategic planning for the department and its OKRs.• Product Management and Agile Methods: Guiding the development of artifacts to enhance product management maturity, product vision, roadmap, and metrics, as well as increasing agility maturity concerning the utilized framework.Cross-team Collaboration:Digital Products: RI Portal, VIP ClubSaaS Products: Salesforce Rede and Salesforce Ipiranga EmpresasTechnology Projects: Telecom Squad (SD-WAN), Infrastructure, and IntegrationsSupport Teams: RPA Squad and Taxation• UX: Providing guidance to the team on conducting user research, utilizing Design Thinking, flow mapping, usability testing, and prototyping.

Rio De Janeiro, Brasil

Acting as an Agile Coach in the agile transformation both inside and outside the IT teams at Ipiranga, the second largest fuel distribution company in Brazil.•Act in digital transformation•Facilitation of discovery and research processes using Design thinking• Creation of agile Ipiranga Framework with templates (Discovery and Delivery)• Define and manage the backlog, ensuring value delivery for all stakeholders• Participate in time ceremonies (planning, diary, review and retrospective), observing time throughout development• Define model and best practices for backlog structuring, user stories, DOD, DOR, boards in Jira and Confluence• Conduct agile maturity research and structure from scratch times who would never use agile• Strategic planning of the agility area• Involvement of multiple times such as: architecture, data, projects, quality and support throughout the product cycle• Conduct training and lectures on: Scrum, Kanban, Agile Mindset, Roles and Responsibilities, Management 3.0, Jira and Confluence;• Working with the lean portfolio of projects for synergy between the process of the areas• Alignment with Scrum masters and Product owner of the squads for feedback and time evolution• Monitoring of time metrics in Jira such as lead time, speed and others

PO responsible for the product StoreMode on the #Americanas APP• Feature development;• Communications with all stakeholders;• Construction of roadmaps;• Product backlog management, with prioritization and definition of deliverable and incremental scopes;• Creation of user stories, acceptance criteria and requirements;• Innovation and generation of new ideas for new features within the product;• Process of discovering new opportunities and managing the process through agile methods;• Perform tests to qualify the integrated IOS and ANDROID products (App tester, beta test);• Definition of success metrics and tests to be analyzed together with the team and follow the results and progress of the product over time;• Data-driven, use of GA for metrics;• Participation in user research• Constant contact with the development, UX, Research and QAs team;• Acting to remove impediments from tasks that arise in the middle of the sprint;• Participation in the sprints of the Technology and UX areas;• Participation and conduction of dailys, plannings, reviews and retrospective of tech teams• Understanding of the APIs that are used in the features• Information architecture design with the technical team• Use of tools such as: Jira, Confluence, Figma, Trello and Miro for better work organization.• More than 3 hours of recorded training for the internal team of physical stores showing the functioning of the features that must be addressed in store• Internal dissemination in an online feed at the workplace about updates of all products in my area to give everyone greater visibility of what is being done.Results:-More than 13 features in production in 2021-Increase in customer visits passing close to a physical store through the use of in app messages-Increase in feature conversion-High team engagement in ceremonies and in the use of SCRUM-Creation of product metrics and dashboard tracking

Rio De Janeiro, Brasil

I worked as a full analyst within the commercial area in the department of Tablets & Wearables marketplace• Autonomy to decide some campaign strategies for the department• ROI analysis of each campaign/investment• Contact with the main sellers of the departments• Analysis of the main indicators of visits, conversion, product growth and top sellers

I worked in the Electronics, Audio, Tablets, Wearables and Telephony departments at Americanas.comIn the last few months I was only in the marketplace telephony department to serve the three B2W brands. Americanas.com, Shoptime.com and Submarino.com my main scope is:• Foster the growth of O2O in the company • Analysis and definition of strategies for the growth of sales and traffic on the Sites and Applications• Analysis of organic, paid and comparator channels (zoom and Buscapé)• Analysis of visit, conversion, average tkt, cart abandonment, page abandonment through Power BI and Adobe Analytics• Analysis of visits, conversion and revenue of the products and of the main pages of the Site and APP• Work together with the Marketing area to define sales and exposure strategies in channels, email marketing, social media, affiliates, actions with influences, internal home site, coupon promotions, creation of tags and campaigns on the site• Participation in sales planning for major events such as Americanas Anniversary and Black Friday

Rio De Janeiro E Região, Brasil

Working with high net worth clients at Itaú in prospecting new customers, providing financial consulting for guidance on financial products (investment funds, CDBs, pension plans, stocks, among others).Certification: CPA-20.

Rio De Janeiro

Creation of a specialized online store for the sale of caps and men's articles. Managed monthly purchases, sales through marketplaces and WhatsApp, and updated social media for product promotion.

Rio De Janeiro E Região, Brasil

Worked in the HR area, working on job alignment, resume screening, candidate contact, candidate selection, and resume referral. Participated in my manager's Green Belt process to minimize the time spent between job alignment and CV referral. Result: Over 50% reduction in time spent on dashboard creation in conjunction with the intelligence area through Access for data integration.

Rio De Janeiro E Região, Brasil

I support the hospitality area of the hospital by making dashboards in excel to monitor metrics.

Rio De Janeiro E Região, Brasil

Support in the organization of business events.

Digital Product Leadership, Product Management, Product Discovery, Product Delivery, Metrics And Lidership.

product fundamentals, product market fit, MVP, experience journey, culture of experimentation, information architecture, Discovery.

Lato Sensu Postgraduate - Mba, Software Development With Agile Methodology

Design Thinking, Project and Process Management, Agile Coaching and Mentoring, Lean Business Analysis, Management 3.0, Agile Software.

Ux Design, Ux Design

Development of a project based on doublediamond. Conducting qualitative and quantitative research. Creation of personas, Empathy Map, Job.

International Business Exchange, Project Africa, Creativity Award

International experience working in a team as a consultant in the Africa project. Checking the economic, political, psychological.

Bachelor Of Business Administration, Business Administration

Additional domain: Entrepreneurship

Ensino Médio