Caroline Pedra Email & Phone Number

Paris, Fr

Porto Alegre, Rio Grande Do Sul, Brasil

Full service digital marketing agencyResponsible for managing budgets and media strategies, campaigns optimizations, reporting results, and direct contact with clients. Also working alongside different teams and areas within the agency.Key responsibilities included:- Managing budgets and media strategies for clients across various paid media platforms.- Creating and optimizing search, display and shopping (Pmax) campaigns on Google Ads and Microsoft Ads (Bing)- Creating and optimizing paid social campaigns in platforms such as Facebook, Pinterest and Tik Tok- Creating and optimizing programmatic advertising campaigns in platforms like Criteo, Voxus and Blue- Forecasting paid media results based on data and previous performance- Reporting campaign results monthly and weekly by reviewing media platforms and Google Analytics data- Leading client meetings to present results and conduct weekly check-ins - Analyzing business and market insights through Google Merchant Center- Developing paid media plans- Responsible for helping junior analysts and interns to develop their technical skills- Guiding creative and design teams on best creative practices for paid channels

Porto Alegre, Rio Grande Do Sul, Brasil

Full service digital marketing agencyResponsible for managing budgets and media strategies, campaigns optimizations, reporting results, and direct contact with clients.Key responsibilities included:- Managing budgets and media strategies for clients across various paid media platforms.- Creating and optimizing search, display and shopping (Pmax) campaigns on Google Ads and Microsoft Ads (Bing)- Creating and optimizing programmatic paid social campaigns in platforms such as Facebook and LinkedIn- Creating and optimizing programmatic advertising campaigns in platforms like Criteo, Voxus and Blue- Forecasting paid media results based on data and previous performance- Reporting campaign results monthly and weekly by reviewing media platforms and Google Analytics data- Leading client meetings to present results and conduct weekly check-ins- Developing paid media plans

Porto Alegre, Rio Grande Do Sul, Brasil

Digital Advertising AgencyResponsible for managing budgets and digital media strategies, optimizing campaigns and reporting results.Key responsibilities included:- Managing budgets across paid media platforms- Creating and managing search, display and shopping campaigns on Google Ads- Creating and managing paid social campaigns in platforms such as Facebook and LinkedIn- Reporting campaign results monthly by reviewing media platforms and Google Analytics data.- Developing paid media plans

Porto Alegre E Região, Brasil

Digital Advertising AgencyResponsible for optimizing paid media plataformas such as Google Ads and Facebook AdsKey responsibilities included:- Creating search and display ads on Google Ads.- Executing sponsored posts and ads on Facebook and Instagram- Optimizing paid search keywords for maximum performance on Google Ads

Canoas

Local Business | Beauty and Wellness Key responsibilities:- Ceating social media content- Executing sponsored posts and ads on Instagram and Facebook- Designing physical materials for the point of sales on Illustrator

Porto Alegre Area, Brazil

Worked on research projects with the media research group at the Faculty of Librarianship and Communication.Key Responsibilities:- Described and transcribed data using specialized software such as Sonal and NVivo- Collected data from secondary sources- Contributed to research projects focused on media consumption and reception.

Bachelor'S Degree, Social Communication - Propaganda And Advertising

Associate'S Degree, Fashion Design