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Senior Marketing Leader focused on driving greater brand awareness, demand and ROI by leading strategic and innovative marketing initiatives targeting Fortune 500 clients. Established track record of leveraging brand management, thought leadership, sales and event marketing strategy skills to deliver innovative brand experiences that drive lead generation among C-suite target audience. Proven ability to identify, negotiate and lead high profile strategic marketing activations including partnerships, events, and communication initiatives that drive results in the field of Health & Wellness and Training & Development. Trusted, collaborative leader who consistently meets or exceeds goals and objectives within budget and with a focus on quality. Fluent in Dutch, proficient in German and French.A listing of my core competencies includes: Brand Innovation Strategic Partnerships Event Marketing Strategy Thought Leadership Strategy Speaker Coaching Content Strategy Sales Strategy Strategic Planning Brand Management Social Media Strategy Media Relations Marketing Communications Marketing OperationsFor more info you can reach me at crivera@doubledutchconsulting.com
Double Dutch Consulting, Llc
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Founder + Marketing ConsultantDouble Dutch Consulting, Llc 2018 - PresentOrlando, Florida AreaHelping innovative organizations drive greater brand awareness, demand & ROI among key decision makers by leading strategic marketing initiatives in the fields of training & development and health & wellness.Creating face time with hard-to-reach C-suite executives is critical but no small feat, and often requires significant investments and resources. Using a proprietary and proven Pay-To-Play model to reach key decision makers at industry conferences and high-level networking events, Double Dutch Consulting develops the holistic marketing strategy including innovative brand experiences, thought leadership, and lead engagement strategy to drive greater results. Services include brand innovation and management, strategic partnerships, sales strategy, event marketing, thought leadership, speaker coaching, content strategy, social media, media relations, and marketing communications.
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Senior Marketing Operations ManagerJohnson & Johnson Human Performance Institute® 2016 - 2018Orlando, FloridaLed the strategic operations of marketing and communication initiatives that drove reputation, thought leadership and commercial exposure of Johnson & Johnson health and wellness capabilities and commercial offerings. Led content, sales, and innovation strategy to promote holistic high performance training solutions to target Fortune 500 clients.• Led successful operations at high-profile J&J strategic corporate sponsorship events that resulted in lead generation and increased brand exposure (JP Morgan Healthcare Conference, Lake Nona Impact Forum, Fortune’s Most Powerful Women Summit, Premier Executive Leadership invitation-only events with J&J senior executives, and The Official Johnson & Johnson 7 Minute Workout® App, etc.).• Led sales strategy for JJHPI sponsored events and conferences that maximized lead generation, and increased revenues (250%) and participation in Corporate Athlete® training.• Identified, negotiated, and developed strategic partnerships and sponsorships that drove awareness, lead generation and thought leadership. Led strategic thinking by establishing strategic event criteria. • Led sales collateral creation and marketing programs resulting in a 150% increase in sales leads generated.
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Director Of MarketingJohnson & Johnson Human Performance Institute® 2008 - 2016Orlando, FloridaLed all facets of B2B marketing for the Human Performance Institute after the acquisition by J&J. • Drove sales strategy, innovation, and messaging across all marketing events. Led strategic events operations (in areas of training and development including mental toughness training, healthcare, and talent recruiting; 35+ events annually). Increased lead generation by 20% annually and trial seats for Corporate Athlete® training by 10%.• Supported the successful Johnson & Johnson Official 7 Minute Workout® App product launch- website, blog content development, media, and national events. Free app has achieved more than 3 million downloads.
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Vice President Of MarketingJohnson & Johnson Human Performance Institute® 2006 - 2008Orlando, FloridaServed on the leadership team that developed the organization from a start-up into a successful acquisition by Johnson & Johnson in 2008. Led strong sales collaboration and support through brand awareness, comprehensive events marketing strategy, and media support to achieve organization’s highest-ever revenues.
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Head Of MarketingJohnson & Johnson Human Performance Institute® 2004 - 2006Orlando, FloridaLed the successful renaming, rebranding and repositioning of the organization and ensured brand consistency.
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Marketing CoordinatorLge Performance Systems, Inc. (Human Performance Institute, Inc.) 2002 - 2004Orlando, FloridaManaged the book launch for The Power of Full Engagement by co-founder Dr. Jim Loehr including the Oprah Winfrey Show onsite multi-day video shoot- book became instant NY Times bestseller after show airing.
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International Marketing CoordinatorLge Performance Systems, Inc. (Human Performance Institute, Inc.) 1995 - 2002Lge Performance Systems, Inc. (Human Performance Institute, Inc.)Hired to manage strategic partnerships including leading the LGE Europe Team for CIBA (Novartis) corporate account, as well as the Anti-Diet® and Mentally Tough® B2C product lines.
Caroline Rivera Skills
Caroline Rivera Education Details
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Bachelor Of Arts (B.A.)
Frequently Asked Questions about Caroline Rivera
What company does Caroline Rivera work for?
Caroline Rivera works for Double Dutch Consulting, Llc
What is Caroline Rivera's role at the current company?
Caroline Rivera's current role is Senior Marketing Leader | Strategic & Innovative Marketing | Events Marketing Strategy | Demand & ROI | RSPA Elite Professional.
What is Caroline Rivera's email address?
Caroline Rivera's email address is ca****@****ute.com
What is Caroline Rivera's direct phone number?
Caroline Rivera's direct phone number is +140743*****
What schools did Caroline Rivera attend?
Caroline Rivera attended Florida Southern College.
What skills is Caroline Rivera known for?
Caroline Rivera has skills like Marketing Strategy, Executive Coaching, Strategic Planning, Marketing Communications, Marketing, Strategy, Business Development, Leadership, Management, New Business Development, Team Building, Training.
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Caroline Rivera
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