Caroline Schofield Email & Phone Number

York, Gb

York, England, United Kingdom

Delivery of projects to improve accessibility and integrated travel on the East Coast Mainline.

York

Volunteer role, part of the team organising 6-8 events per year for members of Women in Rail based in Yorkshire providing a forum for them to develop their network and support them in their professional development and personal growth.

York, England, United Kingdom

Working with the rail industry to support Vision 2025: the transformation of the National Railway Museum into an engineering powerhouse that connects the past with the present to inspire the engineers and railway operators of the future.

Responsible for defining and documenting strategic loyalty proposition for Virgin Trains East Coast (VTEC) then for London North Eastern Railway (LNER), ensuring the recommended proposition is fit for purpose and feasible, and in line with business requirements. Responsible for developing the commercial model for the recommended proposition and submitting a robust business case, engaging with stakeholders across the business throughout the process, including presenting to the MD and Department for Transport, to ensure buy-in from all key stakeholders to the recommended proposition. Managed existing loyalty scheme partners alongside the new proposition development to deliver customer benefit and to ensure business revenue and engagement targets are met. Responsible for overseeing the delivery of new loyalty proposition through design and build phases, to the agreed project scope, including monitoring of project risks and issues, identifying and tracking mitigating actions and managing the Capex budget. Ceated customer marketing plan and internal engagement plan ready for launch of new proposition.Achievements • Finalist for Notable Newbie category at VTEC ‘Red Hot’ Awards 2017, 5 months after joining • Delivered successful transition of 3 loyalty partnerships from VTEC to LNER within 5 weeks • Implemented and delivered project with strategic agency to develop approach for future of loyalty • Created implementation plan for a new loyalty proposition, involving senior stakeholders across the business • Created business case and commercial model for new loyalty proposition, which was successfully signed off by the LNER Board and the Department for Transport • Managed significant Capex budget for design and build new of loyalty proposition, involving 7 different digital suppliers • Delivery of new loyalty scheme to agreed scope and on time • Implemented and managed the multi-channel marketing plan for customer launch of new loyalty proposition

York, United Kingdom

Responsible for developing customer relationships and assisting clients throughout the order process from first initial contact, producing quotes, organising logistics for all aspects of the installation, through to following up after the completion of a successful project. Committed to providing a high level of personal service to clients.Also responsible for developing the brand through all aspects of traditional and digital marketing, including developing marketing strategy, plus creating and managing budgets. Also researching new markets and areas of opportunity, and overseeing our attendance at industry events, plus website and social media.Member of Senior Management Team working directly with the Managing Director on strategic planning. Managed multiple prestigious projects running concurrently across three separate business sectors.

Being first point of contact at WowGrass. Delivering incredible surfaces for events and adding to that memorable experience for clients and their guests. Sharing my enthusiasm for WowGrass from initial consultation, and quotation, through to client liaison. Focus on excellent customer service to make sure each project goes smoothly.

Responsible for developing customer relationships and assisting clients throughout the order process from first initial contact, producing quotes, organising logistics for all aspects of the installation, through to following up after the completion of a successful project. Committed to providing a high level of personal service to clients.Also responsible for developing the brand through all aspects of traditional and digital marketing, including developing marketing strategy, plus creating and managing budgets. Also researching new markets and areas of opportunity, and overseeing our attendance at industry events, plus website and social media.Member of Senior Management Team working directly with the Managing Director on strategic planning. Managed multiple prestigious projects running concurrently across three separate business sectors.

An innovative turf producer supplying turf products for landscaping, sports, civil engineering, landscape architecture schemes, conservation areas, and green roofs. Sharing my enthusiasm for Lindum Turf's product from initial consultation, and quotation, through to client liaison. Focus on excellent customer service to make sure each project goes smoothly. Development and implementation of marketing strategy for the company.

Brisbane, Australia

Agribusiness consultancy firm based in Brisbane, Australia - dealing with food, farming and fisheries clients including Australian Government.Responsibilities included investigation of project leads; development of expressions of interest, proposals and tenders for clients; marketing to new client opportunities. Also project management: allocation of budget; management of time and resources; meetings with clients and professional colleagues and industry contacts; research to support these projects; site visits; writing of final project reports.Achievements• Wrote winning tender and contract to create conference for Australian Government Department of Agriculture • Created Seafood Export Market Research database for the Australian Trade Commission• Carried out research and enterprise modelling to provide lobbying tools for Queensland Farmers’ Federation• Assisted with development of restructure options for fish processing businesses impacted by change to Australian Government Marine Park legislation

Brisbane, Queensland, Australia

• Supported technical team by responding to client enquiries and information requests• Responsible for drawing up contracts and approval letters, and database updates • Heavily involved in the development of a communication plan for the organisation• Implemented and managed a company-wide spreadsheet for client service tracking

• Developed, implemented, and managed projects to maximise business opportunities and to improve the services provided to both existing and potential clients; built relationships with a range of stakeholders• Implemented and delivered new certification procedures and supporting documents for organic slaughterhouses• Redeveloped producer certification website through consultation and communication across the organisation • Wrote market reports, collated data, and presented stats for inaugural Organic Food & Farming Industry Report• Project managed the creation of the Yorkshire Organic Centre local food directory for consumers

Geography

A Levels:, Geography (A), Physics (A), Maths (B), General Studies (A)