Entrepreneurial experience at Kolo, an e-commerce for wellness and self-care products, launched during a sabbatical period. In this project, I was responsible for everything from the conception and development of the brand to the implementation of digital marketing strategies, SEO, and operations management. Additionally, I carried out initiatives to optimize customer experience, promoting interactions that increase loyalty and engagement. In the financial market, I worked in the Customer Experience (CX) area, focusing on mapping and continuously improving the customer journey. Among the main activities developed, I highlight data analysis, monitoring of experience indicators, and governance of self-service channels. These actions were fundamental to ensure the implementation of strategies that increased customer satisfaction and reinforced brand value. In my previous experience as an entrepreneur, where I was responsible for the expansion of a children's clothing store chain, I improved my skills in business and team management. This journey enabled me to implement an omnichannel shopping experience, focused on the customer, reinforcing brand loyalty through effective content marketing strategies, email marketing, and relationship management. The beginning of my career was focused on Promotional Marketing, Relationship Marketing, in addition to working in the Commercial area, leading customer acquisition and retention.