Caroline Baer Email & Phone Number

Greater Atlanta Area

Suwanee, GA

• Develop a monthly marketing communications strategy and content calendar for clients.
• Monitor marketing trends to maintain multiple client social media accounts on Facebook, Twitter, Instagram, Pinterest and other social media outlets.
• Provide monthly reports to clients assessing overall performance, success of current promotions and best practice recommendations.
• Design marketing materials to further expand client branding.

• Developed and maintained multiple client social media sites (primarily Facebook and Twitter)
• Effectively worked with client to build and grow customer base
• Monitored trends with social media tools
• Measured the impact of social media service as a part of overall marketing efforts
• Provided tactical support to clients

Dorado, Puerto Rico

• Implemented the complete redesign of the company’s website to target younger demographic.
• Designed and created marketing collateral for promotional events and fundraising.
• Managed all social media forums, including social networking applications and monthly newsletters.

Greater Atlanta Area

• Developed and executed Corporate Club and Student Rush marketing programs resulting in increased customer traffic and sales.
• Assisted with grassroots campaigning that led to company exposure in the Metro Atlanta area.
• Expanded public participation in pre-show events through the implementation of strategic marketing at festivals, performances and venues.

Athens, Georgia Area

• Created and maintained public relations materials for press inquiries and client meetings.
• Secured sponsorships and promotional materials for annual nonprofit 5K race.
• Developed a social media plan to increase community awareness of the organization.

Greater Atlanta Area

• Executed the "Half Pair" campaign, producing over 200 product inquiries from various media.
• Maintained correspondence between editors and public relations department.
• Wrote press releases and secured media publicity through print and Internet sources.