Caroline Vance Email & Phone Number

Greater Los Angeles Area

Greater Los Angeles Area

CSuite Financial Partners is an executive services firm dedicated to serving private, public, private equity, entrepreneurial, family office and government-owned firms in all industries with world-class interim, project-oriented, and search solutions. Our CFO Partners and executive-level resources are CPAs and MBAs, and have served on the frontlines with an average of twenty-five years of senior-level strategic and operational finance experience. My role in this start-up B2B company included oversight and management of marketing including creation of branding, website, messaging, marketing collateral, and campaigns from scratch. I supervised a small internal team as well as several outside vendors working on various projects. In order to keep within our lean start-up budget, I wore many hats including IT administrator, HR generalist (on-boarding, benefits administration, etc.), office manager, and contract manager.

Orange County, California Area

Hardesty, LLC is an executive services firm providing experienced chief financial officers, controllers and other financial management professionals to companies ranging from emerging growth to large public entities. I led the marketing efforts for a professional services firm headquartered in Orange County, CA. I developed marketing strategy and oversaw the execution of tactics that include: website development and maintenance, collateral creation, PR, email marketing, thought leadership, and social marketing.

• Developed marketing plans and led marketing efforts for nine Pacific Region markets, and the healthcare and private equity practices• Created and managed multi-tiered marketing campaigns including direct mail, email, events, case studies, website, webcasts, advertising, Thought Leadership, etc.• Coordinated PR efforts in each market including interviews and byline placements.Worked with internal Subject Matter Experts (SME) to fulfill PR requests and develop content.• Led Client Value Study efforts by working directly with clients and Tatum partners to develop published case studies.

• Managed division of company that placed nannies on a part-time, emergency, and on-call basis to ensure seamless high-quality in-home childcare • Supervised one support staff member.• Responsible for growth of the temporary division through collaboration with hotels and event planning agencies; helped to develop childcare program for special events such as small-scale weddings and larger events such as Race for the Cure.

• Planned annual conference for approximately 250 clients. Coordinated housing, catering, transportation, sponsorships, giveaways, audio/visual, speakers.• Created multi-tiered marketing campaigns to interest new prospects and cross-sell to existing clients. Tiers included webcasts, events, emails, brochures. Managed production of marketing materials for each campaign. Wrote copy for these materials.• Coordination and management of marketing internship program. Recruited summer interns and managed their projects and deadlines.• Managed tradeshows by defining goals and developing structured campaign around each show. Coordinated approximately 12 shows in this manner yearly. Planned two annual roadshows per year. Presented post-season information to two sets of client bases. Chose cities, locations, and coordinated promotional efforts around each event. • Managed the Speakers’ Bureau which consisted of various internal experts whose purpose was to educate and inform the financial industry. Decided on which speaking invitations were most appropriate as well as promoted our speakers at these events.

Mba, Marketing

Bs, Tv/Radio/Film Production

Education record

Education record