Carolina Leite Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Principais Atividades:Gerenciamento da Equipe Comercial (analista e comprador) e governança do time de estilistas.Gerenciamento da venda (realizada e projeção), nível de estoque, margem, precificação e giro.Gerenciamento da cadeia de fornecimento, carteira e negociação com fornecedores nacionais e importados.Responsável pela definição e estratégia de sortimento.Responsável pela estratégia promocional dos produtos.Definição de estratégia de Visual Merchandising junto à área responsável.Viagens de pesquisa e negociação (nacionais e internacionais).Responsável pela prospecção de fornecedores e matriz de fornecimento anual.Lider de Squad Ecommerce responsável pela estratégia comercial da Divisão Infantil.Líder Squad de Comunicação responsável pela definição do calendário comercial da Divisão Infantil doa canais online.Owner do OKR de Qualidade responsável pela Divisão Infantil.

São Paulo, Brasil

São Paulo, São Paulo

Responsible for Female Acessories and Beach Wear Development, Assortment, Buying, Profit & Sales.Due to my strong negotiation skills, both categories grew above double digit in sales and around 15p.p in gross margin.Main Activities:Lead collection strategies and product development.Collection show to the board. (Commercial and Operation VPs)In charge of assortment strategy ,demand planning and price positiong.Team leadership (planners, allocation, buyers and designers)Guide the analysis KPI’s report of sales performance, sell through and margin in order to make decisions and lead task forces to leverage sales.Negotiation of finished product and weaving mills with national and import suppliers. Consumer research in field, stores and focus group.Inventory level management by category, variety, age, colours and size range.(The aim is to guarantee product replenishment with the lowest possible inventory)New suppliers develoment (private label and brands).Lead product promotional agenda with stakeholders and multidisciplinar team (Marketing, Sales Force and Visual Merchandising)Design Visual Merchandising strategies (Windows, Focal points and shelves)

Brasil

Responsible for CHICCO brand Fashion and Toys category management in retail channels B2C (18 stores) and B2B (multibrand retailers).In charge of sales forecast, sell in and sell out.Design assortment plan strategies.Trend forecast and research travel abroad (Milan and Rome)Attending Fashion Showroom as visitor in headquarter (Como – Italy) five times a year to make the assortment selection, negotiate FOB prices and also make appointments with the board to show brazilian sales performance.Lead Business Plan and Marketing Budget.Responsible for demand planning, inventory, strategy of products distribution to the stores and sellers.Agile Thinking to avoid product slow movers.Responsible for ATL e BTL activities as PR and marketing measures, Online Plan (Social Media), Press Releases, Online and Press magazines, TV Product Placement, etc.Design of Campaigns to promote sales to Sales force and sellers.Main Achievements:New design of methodology of Assortment Plan & Distribuition.Implementation of new strategies of pricing.Implementation of automatc reposition of basic fashion products.Sales force periodic training.Two projects presented at the Global Convention in Milan as Best Practices.

Responsible for Dolls and Board Games categories.Main Activities:Responsible for sales forecast, Sell in and Sell Out.Definition of Assortment Estrategies : Procuts, Price Positiong, and Margin.Design promotional strategies to leverage sales.Guide Media Plan with steakholders and adverstising agencies.Attending all the main brazilian fairs of the Infant.Design B2B assortment strategies (private label products)Annual Convention show to salesforce and sellers.Showroom attending to define best assortment stratagies with sellers.

Programa de 2 anos de estágio com passagem nas categorias OTC (não prescritos) e RX (prescritos).Principais Atividades:Participação em Business Review dos produtos da linha OTC.Projeções de demanda.Participação em pesquisas de mercado AdHoc, tais quais teste de conceito, marca e embalagens, teste de campanhas, bus tracking, elasticidade de preço, entre outras.Análises de desempenho dos produtos por região.Responsável pela disponibilização e validação de dados de auditoria de mercado. (IMS / PMB e Close Up)

Executive Mba, Business Strategy & Marketing Management

Activities and Societies: Building competitive advantage by differentiated products and well positioned brands in markets.Retail &.

Master Of Business Administration - Mba, Varejo Físico E Online

Aprofundamento em temas como Gestão Varejista, Inteligência de Mercado e CRM, Experiência de Compra e VM, Varejo Online e Gestão do.

Master'S Degree, Consumer Behaviour

Pós Graduação, Especialização Em Gerência De Produto

Bacharel, Publicidade E Propaganda

Tecnologo, Secretariado Executivo Trilíngue

Master Of Business Administration - Mba, Online And Physical Retail