Caroline Ribeiro Email & Phone Number

São Paulo, Brasil

Brazil

AMBEV is the largest brewery in Brazil. Belonging to the Anheuser-Busch InBev group, it is the largest beer manufacturer in the world, controls about 69% of the Brazilian beer market and is the 14th largest company in the country in net revenues, and is a manufacturer of soft drinks, energy drinks, juices, teas and water. My role was to bring expertise from the technology and sales market into the company.- Responsible for the digitalization of the sales area- Training and development of the sales force with focus on maximizing results, bringing online and offline (Bees and Zé Delivery | E-commerce Ambev)- Direct negotiation with more than 3000 partners of all sizes- Management of strategic goals and indicators- Creation and implementation of online and offline marketing campaigns- Responsible for meeting and exceeding sales goal for each distribution partner- Prepares monthly sales forecast in cooperation with the partners for each of the sales territory

Brazil

I participated in the process of formation and expansion of Cornershop in Brazil, e-commerce for supermarkets and specialty shops, being responsible, initially, for all prospecting and sales in the Northeast operation.I started as Business Analyst > Key Account Manager > Sales Manager. During this process, I prospected new partners of various sizes and looked after large retailers, including the Carrefour Group.- Responsible for prospecting new partners and suppliers required for brand expansion- Structuring the sales funnel, prospecting and distributing leads- Management of the sales team SDRs, elaboration and control of goals- Creation of creatives, cohorts and contents for email marketing, push and newsletters- CRM, campaigns, budget and media performance management- Management of monthly budget in marketing campaigns- Responsible for the relationship with retail channels- Focus on prospecting B2B customers, especially food retail, and relationship with large chains- Presentation of the platform and training for partners (pre-onboarding)- Control of indicators such as number of orders, found rate, average ticket, billing, fulfillment rate- Elaboration and implementation of catalogue, category management and pricing - Analysis of strategic indicators- Monitoring of integration files and catalogue- Focus on B2B customers, especially food retail, and relationship with large networks- Presentation of the platform and training for partners (pre-onboarding)- Control of indicators such as number of orders, found rate, average ticket, billing, fulfillment rate- Catalogue development and implementation, category management and pricingMain tools: Salesforce, Trello, Google Docs and SheetsSegments: food retail, healthy life, pet shop, pharmacy, hygiene and beautyCompetences: Customer experience - B2B - Marketing strategies - Multichannel retailing - Interpersonal communication - Start-up development - (CRM) - Team management - Negotiation

Brazil

Responsible for the sales and expansion area of the largest Indian hotel chain in Brazil- Market research, prospection of new partners and strategic meetings- Software implementation, CRM control, contract management and operations until go live- Proposal presentation, pricing, training and employee development- Pursuing leads and moving them through the sales cycle.- Planning and overseeing new marketing initiatives.- Generate leads and cold call prospective customers- Meet with customers/clients face to face or over the phone- Build a joint business plan with the property owners in order to have a profitable business association.- Constant research on the catchment and identify key properties which can be acquired to do Business with OYO.- Developing quotes and proposals for clients.- Increasing the value of current customers while attracting new ones.- Solve issues arising between Property Owners, Transformation Team & Operations Tem.- Recoon Process: timely payments and visibility of the same, managing disputes in the amounts

Brazil

- BU Brasil: AmahBrazil DMC & Events e Litour DMC & Events- Countries served: France, Portugal, Poland, Spain, Argentina and Morocco- Responsible for the organization and management of trips and events, quotations, budgets, logistics and negotiations with suppliers- Planning incentive and technical trips with focus on business tourism- Preparation of travel and event schedules, technical visits, issuing airline tickets via consolidator, pre-departure guidance, and technical book- Creation of customized travel programs according to client needs, choosing the best places to visit, accommodations, transportation and activities compatible with client expectationsClients: AREP, Société Générale, Groupe PSA, ArcelorMittal, Total Group and Point.P

Brazil

- Job rotation acting in different areas, such as sales, operations, logistics, human resources, finance, marketing and purchasing- Acting in strategic projects of the company, individually and in teams, seeking to solve problems and propose improvements in processes and operations in order to apply theoretical knowledge in practice- Team management of various sizes, reaching over 400 employees- Training, performance evaluation, hiring and firing- Project management, controlling strategic indicators for the branches, category and assortment managementB2B and B2C negotiations with a focus on order quantity, profitability, volume, average ticket, assortment and margin control.

Ireland

- Responsible for planning, organizing and executing conferences, seminars, meetings, product launches, trade fairs, conventions and networking events for companies and organizations at Aviva Stadium (https://www.avivastadium.ie/)- Creating and formatting the schedule of events in order to meet the objectives and requirements of the contracting company- Responsible for and coordinate the teams involved (more than 10 different nationalities), suppliers, support staff, speakers and presenters, and supervise the activities ensuring that everything is on schedule- Supplier management, especially of catering services- Training new employees- Customer service and B2B salesClients: BMW, L'Oréal Group, Topaz Energy, Starbucks and Costa Coffee

Brazil

- Commercial, operational and administrative management - Preparation of the unit's strategic plan, including goals, projects, expansion, investments, purchasing, contract management, layout and pricing - Conducting the hiring, firing, training, onboading and offboarding process - Responsible for ensuring that the franchise is operating in accordance with the standards and guidelines established by the franchisor- Responsible for developing and implementing the marketing plan (online and offline campaigns and promotions) - Relationship with brands and consumer goods industries - CPGs - Responsible for providing regular reports to the franchisor company, sharing information about the performance of the units, goals achieved, challenges faced and other relevant metrics, as well as data analysis to identify trends, opportunities and areas that need improvement.

Bacharelado, International Relations And Affairs

Master Of Business Administration - Mba, International Law And Legal Studies