I am a brand strategist who cut her career teeth on the creative side. What is my professional philosophy?Creative will have the greatest impact on client business challenges when brand, visual and content strategies are developed together. To that end, I developed the IMPACTKickstarter a step-by-step brand strategy process for designers to add to their arsenal of skills. This repeatable program ignites the power of right-brain creativity by linking it to left-brain brand strategy skills. Why is the ImpactKickstarter an important tool?⭐️ Because great creative is no longer enough. Great creative is expected, it is not a differentiator. But, when creative development is anchored in the tenets of a brand strategy, design takes on new focus and decisions can be defended objectively. ⭐️ Because creativity has never been more commoditized.Brand strategy gives power to great creative. Outliving fads and trends, it is the immutable core of a business. As a rock-solid foundation, it informs a business’ processes, culture, products, services, leadership, staff, messaging, identity, and competitive edge. Creative careers are anything but linear. Reinvention is key. I’ve been there. The IMPACTKickstarter helps designers expand offerings and augment revenue, learn a new business language, enhance sustainability, and maintain career relevancy. In the process, they shift status from vendor to valued business partner, gaining a new stake in the game.⭐️ Be part of the IMPACTKickstarter beta testing group. To learn more, visit the Septow Partners company page and DM me.
Listed skills include Integrated Marketing, Marketing Communications, Marketing, Strategy, and 22 others.
