Septow Partners

Septow Partners is dedicated to helping designers learn to execute a brand strategy and use it to ignite the power of their creativity. To command higher fees, it is imperative that creative staff transition away from silos of designers, writers, and strategists toward a collaborative team focused on delivering real Impact on clients’ business challenges. Creative will have the greatest influence on client issues when brand, visual and content strategies are developed together. To that end, Septow Partners developed the IMPACTKickstarter a step-by-step brand strategy process for designers. This repeatable program ignites the power of right-brain creativity by linking it to left-brain brand strategy skills. Why is the ImpactKickstarter an important tool? Great creative is no longer enough. Because great creative is expected, it is not a differentiator. When creative development is anchored in the tenets of a brand strategy, design takes on a new focus and decisions can be defended objectively. Creativity has never been more commoditized. Brand strategy gives power to great creative. Outliving fads and trends, it is the immutable core of a business. As a rock-solid foundation, it informs a business’ processes, culture, products, services, leadership, staff, messaging, identity, and competitive edge. Rooted in authenticity, brand strategy has the flexibility to endure and grow with the business. How does the ImpactKickstarter work? The ImpactKickstarter has three modules: Foundation Learn the questions to ask to determine what you must Impact through creativity. Framework Master the elements of building a brand strategy and link it to your design and creative solutions. Buildout Stay on-brand throughout all facets of program execution. To learn more DM Carol Septow and become part of our beta testing group.