Carol Tran

Carol Tran Email and Phone Number

Principal - Growth (PLG), Data, and Product Marketing @ CAROL TRAN
San Francisco, CA, US
Carol Tran's Location
San Francisco, California, United States, United States
Carol Tran's Contact Details
About Carol Tran

I’ve grown and sold multiple businesses throughout my career, encountering both success and difficult lessons (“accidents with intention”). Entrepreneurship has instilled in me an appreciation for integrity, a strong network, and the ability to problem-solve and quickly recover from mistakes.I now know that failure isn’t the enemy: perfectionism is.As a growth executive, I advise organizations through big changes, from early-stage startups to corporations like Nordstrom and Microsoft. Growth hacking is more than performance marketing: I don’t fix symptoms; I fix processes, using data to guide decisions. I scan the environment for inefficiencies, translate between departments, and focus on the right shared goals to get everyone in the company moving in the same direction. The key to real growth? DATA LITERACY.I formerly headed up the growth division at Dolby Laboratories. I worked closely alongside the C-Suite and other fellow executive leaders. I led the buildout of the growth playbook from the ground up. Part-data science and part-marketing, my role combined tactics and theory, examining the business holistically. I used historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI.With degrees in neuroscience, theater, business, and law, my diverse academic background is my strategic advantage. I’ve worked for both legacy companies (Oracle, Morgan Stanley) and startups that have grown into big names (Zenni Optical). I’m industry-agnostic, with the range and experience to grow large and small companies from e-commerce to healthcare to SaaS/high tech and retail.I’m passionate and energetic, yet I’m very approachable. I’m collaborative, yet I love competition. I play to win with heart and hustle—for my clients and for my community.Curious about what growth hacking can do for your business? Reach out to me at:hello@caroltran.com__________________________Follow me on: Twitter: @caroltran Instagram: @caroltran.co

Carol Tran's Current Company Details
CAROL TRAN

Carol Tran

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Principal - Growth (PLG), Data, and Product Marketing
San Francisco, CA, US
Website:
caroltran.com
Employees:
1
Carol Tran Work Experience Details
  • Carol Tran
    Principal - Growth (Plg), Data, And Product Marketing
    Carol Tran
    San Francisco, Ca, Us
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  • Carol Tran
    Principal - Growth (Plg), Data, & Product Marketing
    Carol Tran 2020 - Present
    I advise and consult businesses on product-led growth, data, and product marketing of every size, industry and business model. I use data and marketing to help companies achieve more with less—ranging from growth hacking to implementing GTM (go-to-market) strategies for existing and new products.My range of clients come from SaaS, mobile, healthcare, e-commerce/retail, artificial intelligence, finance, and education. As being industry agnostic, I specialize in two things: (1) getting more customers and (2) increasing revenue. Growth happens at every stage of the business, including when it is a new idea or division, but especially more so when a company is mature.Here are some of the following growth strategies and tactics I have accomplished recently:• Define user acquisition roadmap. Set performance metrics / KPIs to increase conversion and retention.• Identify, analyze, and improve data metrics that drive brand equity, revenue goals, and growth targets.• Develop brand storyline, case studies, user profiles and execute the GTM strategy, vision, & positioning.• Increase the value of engagement to a community of users and define monetization revenue plan.• Design and build in-house AB testing framework and actively iterate growth experiments to refine product design and growth-focused development. Define use case, requirements, and implementation.• Execute series of product launches. Query and analyze data to measure end-to-end design of product.• Collaborate with cross-functional groups and lead scrum meetings in the U.S., UK, Canada, Australia, New Zealand, Mexico, India, China, & Philippines to establish processes and mitigate risks that increased product quality. Draft business cases and user stories.
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  • First Round Capital
    Growth Mentor
    First Round Capital 2019 - Present
    San Francisco, Ca, Us
    Advisor to early stage startups backed by First Round Capital.
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  • Mira
    Interim Head Of Growth
    Mira 2021 - 2022
    New York City, New York, Us
    Growth advisor to the CEO. Led the product growth and marketing teams in the healthcare sector.Mira is a new type of health benefit that helps individuals get affordable essential healthcare that costs 10X less than traditional health insurance plans.
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  • Prezzee
    Interim Chief Marketing Officer / Growth Advisor
    Prezzee 2021 - 2022
    Sydney, New South Wales, Au
    Led the product growth and marketing expansion of an Australian-based gift card company to the United States and Europe. Propelled growth on both the B2C and B2B retail platforms. Since joining as a Growth Advisor to the CEO and an Interim Chief Marketing Officer, Prezzee grew from multi-million to $1 billion in less than one year.
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  • Dolby Laboratories
    Head Of Growth
    Dolby Laboratories 2019 - 2020
    San Francisco, California, Us
    I worked closely alongside the C-Suite and executive team leaders to transform an acquired API company with Dolby's media products into the successful launch of Dolby.io. As Head of Growth for Dolby Laboratories, I led the buildout of the growth playbook from the ground up. Part-data science and part-marketing, my role combines tactics and theory, examining the business holistically. I used historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI.As of to date, I have executed repeatable and predictable results that provided sustainable growth, scale and innovation in a new field for Dolby.
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  • General Assembly
    Digital Marketing And Growth Hacking Instructor
    General Assembly 2017 - 2019
    New York, Ny, Us
    Company Description: The leading source in providing award-winning and dynamic training education to professionals in the areas of Coding, UX & Design, Data, Marketing, Business, and Career Development. It has a network of over 35,000 alumni and 2,500 innovative employers dedicated in mentoring and hiring.Check out some of my upcoming courses: https://generalassemb.ly/instructors/carol-tran/13071
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  • Bahwan Cybertek
    Head Of Global Growth
    Bahwan Cybertek 2016 - 2018
    Chennai, Tamilnadu, In
    Company Description: Global offices are located in USA, Middle East, India, Singapore, Brunei, Europe, and Taiwan. A technology company that specializes in prescriptive analytics, connected technology innovation, cognitive computing and engineering digital organizations. Bahwan Cybertek is the digital and consulting arm of the multi-billion dollar Bahwan Group.
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  • Jobstart Inc
    Head Of Growth
    Jobstart Inc 2015 - 2016
    San Francisco, California, Us
    [No longer in business] Company Description: A venture-funded human resource technology startup providing personalized guidance for engineers to prepare for their interviews, introduce them directly to companies, and successfully land their dream job.
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  • Introme
    Chief Marketing Officer
    Introme 2014 - 2015
    [Privately Sold] Company Description: A mobile technology company providing a social networking service that enables users to connect via geo-location with other identity-validated users with similar interests.• Developed and executed the go-to-market strategy, vision, and positioning. Established branding and messaging in all internal and external communication. Manage public relations campaigns and press placements.• Designed and built in-house AB testing framework to try new features before rolling out.• Designed and built platform to increase user acquisition and retention.• Actively participated in product designing and growth-focused features development.• Defined monetization revenue plan and increase the value of engagement to a community of users.• Collaborated with developers to integrate the marketing usability testing into the product development. • Implemented retargeting ads, email campaigns, and offline direct marketing.• Established strategic partnerships with influencers (e.g., Seattle Seahawks, San Francisco Giants, Oakland Raiders, etc.)
  • Stratacle
    Chief Marketing Officer
    Stratacle 2004 - 2014
    Company Description: A full service marketing and branding agency specializing in product, digital, and direct marketing.Sample List of Notable Clients: Nordstrom, Microsoft, Bare Escentuals, Zact (formerly ItsOn Mobile), Hotel 1000, Urban Outfitters, Anthropologie, Zenni Optical, MobileTummy, Bandit Wines, Dry Soda Water, Mighty Tea Leaf, Tropical Traders Specialty Foods, San Francisco Opera1) PRODUCT MANAGEMENT: DESIGN, EXPERIENCE, & STRATEGY• Led product design vision and implementation of storyboards and development.• Grew a single product to a suite of 6 products, which increased active users by 57.2%.• Collaborated with cross-functional groups and led scrum meetings with teams in the U.S., India, and China to establish processes and mitigate risks that increased product quality• Led an 8-person team to build a location-based service prototype and launch version 2 of the mobile product.2) MARKET INTELLIGENCE: METRIC ANALYSIS, RESEARCH, & INSIGHTS• Set performance metrics for product development programs to increase customer loyalty, sales growth, profitability, and brand equity.• Led market research to gain consumer insight and translate into new technology proposals.• Conducted industry and company research, financial modeling of investment opportunities, & budget analysis.• Determined market potential and developed pricing strategy for products and services.3) MARKETING COMMUNICATIONS: DIGITAL MARKETING, BRANDING, & DEMAND GENERATION• Executed marketing plan resulting in 30% growth of qualified leads and 40% reduction in expenditures.• Launched new website resulting in 500% increase in online leads and optimized search engine results for 85% targeted keywords.• Developed communication placement and media relation strategies. • Created consistent written and video content that received international recognition for professional brands, which led to an increase of demand generation and brand equity by 70%.
  • Chic Meets Geek
    Ceo & Founder
    Chic Meets Geek 2009 - 2013
    San Francisco, Ca, Us
    Company Description: A global event that resembles equal parts of an educational conference and red carpet gala. It is designed to bridge the social gap between the cultural chic and intellectual geeks in pursuit of creating inspiration, innovation, and action to assist local causes. • Increased unique visitors and engagement from 10,000 visitors to over a half a million views (590,398 views) a 5,000% increase, by strategizing promotional campaigns to reinforce brand message and loyalty.• Expanded events into a globally recognized brand with product growth in clothing, wine, and other uniquely branded chic and geek products, with a percentage of profits donated to local non-profit beneficiaries.• Spearheaded national event strategy & execution; vendor relations & sponsorships; and business development.• Conceptualized and executed a non-profit program under Chic Meets Geek to assist local individuals in need.There are multiple press sources and can be further provided upon request. The following are a few samples of press & media coverage:• San Francisco Magazine -- http://www.modernluxury.com/san-francisco/story/fashion-dot-com• Haute Living Magazine -- http://hauteliving.com/2010/02/beauty-and-the-geek/24723/• SF Luxe -- http://sfluxe.com/2010/05/08/chicmeetsgeek/• envisionGood -- http://envisiongood.com/interview-with-carol-tran-founder-of-chicmeetsgeek/2010/02• Dice.com -- https://www.youtube.com/watch?v=dTsvL0oUPio• VidSF Live Coverage -- https://www.youtube.com/watch?v=p9-UrqvcQqU&feature=player_embedded• Wikipedia -- http://en.wikipedia.org/wiki/Chic_Meets_Geek
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  • San Francisco Opera
    Board Of Directors Of The Bravo Group - Marketing
    San Francisco Opera 2008 - 2010
    San Francisco, Ca, Us
    Company Description: The second largest opera company in North America.• Conceptualized product scope, design, positioning and implementation of the marketing campaigns.• Spearheaded event planning and production to exceed annual goal in corporate sponsorships.• Constructed viral public relations campaigns to revitalize brand and cross-sell with 3 different key target markets.
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  • Goodwin Procter Llp
    Patent Prosecution
    Goodwin Procter Llp 2008 - 2010
    Global, Us
    Company Description: The 39th wealthiest American law firm with offices in Boston, Hong Kong, London, Los Angeles, New York City, Silicon Valley, San Francisco and Washington, D.C.. The firm's core areas of practice are corporate, litigation and real estate.
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  • Princess Elsie - Doggie Couture
    Founder
    Princess Elsie - Doggie Couture 2007 - 2009
    [Privately Sold] Company Description: An eCommerce store with the latest couture designs of clothing for small dogs. • Led product development of the website and couture design of the clothing.• Conducted audience segmentation models to drive user acquisition and increase retention.
  • Wells Fargo
    Associate For Business Strategy Development
    Wells Fargo 2007 - 2007
    San Francisco, California, Us
    Company Description: A financial services company providing consumer and commercial banking and finance.A Business Graduate Internship role:• Awarded “Most Valuable Team Member” for strategy development and implementation of business goals.• Designed strategies for market penetration and expansion of $1MM key accounts, which drove 99% customer retention and supported sales efforts to achieve 23% revenue growth.• Increased new business development through highly effective strategic alliances with partners and managers.• Participated in business due diligence, drafting sessions, contract review, and management presentations.
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  • Parqme
    Founder
    Parqme 2005 - 2007
    [Privately Sold] Company Description: An interactive location-based service mobile app that alerts drivers of street parking restrictions and sets reminder alerts of timed meters to avoid city fines and tows.• Led a developer team to build a location-based service prototype to the launch of the mobile product.
  • Oracle
    Associate For Commercial And Intellectual Property Litigation
    Oracle 2005 - 2006
    Austin, Texas, Us
    Company Description: A technology corporation that specializes in hardware systems and enterprise software products.A Business Graduate Internship role:• Prepared multiple transactions and contracts in commercial litigation and strategic business initiatives.• Assisted with the merger analyses and financial models for the Siebel and PeopleSoft merger acquisition deals.
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  • Morgan Stanley
    Associate For Securities Litigation
    Morgan Stanley 2004 - 2005
    New York, Ny, Us
    Company Description: A multinational financial services corporation that provides securities, asset management, and credit products and services to customers.A Legal Graduate Internship role:• Drafted answers to statement of claims, motions to dismiss, affidavits, and powers of attorney.• Researched the financial market, securities regulation, and investment banking practices.• Evaluated contracts & monitored compliance activities. Prepared and analyzed SEC and internal financial reports.• Reviewed complaints and discovery requests in preparation of and during arbitration.
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Carol Tran Skills

Leadership Product Marketing Direct Marketing E Commerce Social Media Strategic Partnerships Public Speaking Growth Strategies Online Marketing Digital Strategy Revenue And Profit Growth Sales Event Planning Start Ups Digital Media Business Development Market Research Digital Marketing Advertising Lead Generation Customer Relationship Management Strategic Planning Seo Strategy Mobile Applications Online Advertising Entrepreneurship Program Management Marketing Social Networking New Business Development Product Management Go To Market Strategy Enterprise Software Social Media Marketing Email Marketing Budgets Growth Management Business Strategy Management Product Development Public Relations Marketing Communications Intellectual Property Marketing Strategy Mobile Devices Mergers And Acquisitions Growth Hacking Analysis Dynamic Speaker

Carol Tran Education Details

  • The Johns Hopkins University
    The Johns Hopkins University
    Data Science
  • Stanford University
    Stanford University
    Advanced Technology Entrepreneurship
  • Golden Gate University, Edward S. Ageno School Of Business
    Golden Gate University, Edward S. Ageno School Of Business
    Doctorate Of Jurisprudence (Jd) & Master Of Business Administration (Mba)
  • Golden Gate University, School Of Law
    Golden Gate University, School Of Law
    Doctorate Of Jurisprudence (Jd) & Master Of Business Administration (Mba)
  • Uc San Diego
    Uc San Diego
    Neuroscience
  • Uc San Diego
    Uc San Diego
    Theatre/Theater

Frequently Asked Questions about Carol Tran

What company does Carol Tran work for?

Carol Tran works for Carol Tran

What is Carol Tran's role at the current company?

Carol Tran's current role is Principal - Growth (PLG), Data, and Product Marketing.

What is Carol Tran's email address?

Carol Tran's email address is fu****@****hoo.com

What is Carol Tran's direct phone number?

Carol Tran's direct phone number is +171439*****

What schools did Carol Tran attend?

Carol Tran attended The Johns Hopkins University, Stanford University, Golden Gate University, Edward S. Ageno School Of Business, Golden Gate University, School Of Law, Uc San Diego, Uc San Diego.

What skills is Carol Tran known for?

Carol Tran has skills like Leadership, Product Marketing, Direct Marketing, E Commerce, Social Media, Strategic Partnerships, Public Speaking, Growth Strategies, Online Marketing, Digital Strategy, Revenue And Profit Growth, Sales.

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