CAROL TRAN

I’ve grown and sold multiple businesses throughout my career, encountering both success and difficult lessons (“accidents with intention”). Entrepreneurship has instilled in me an appreciation for integrity, a strong network, and the ability to problem-solve and quickly recover from mistakes. I now know that failure isn’t the enemy: perfectionism is. As a growth executive, I advise organizations through big changes, from early-stage startups to corporations like Nordstrom and Microsoft. Growth hacking is more than performance marketing: I don’t fix symptoms; I fix processes, using data to guide decisions. I scan the environment for inefficiencies, translate between departments, and focus on the right shared goals to get everyone in the company moving in the same direction. At Dolby Laboratories, I worked closely alongside the C-Suite and other fellow executive leaders. I led the buildout of the growth playbook from the ground up. Part-data science, part-consulting and part-marketing, my role combined tactics and theory, examining the business holistically. I used historical data to build a growth engine, using repeatable, scalable processes to understand user behavior, translate findings with product visionaries, and implement marketing automation to find and nurture leads, close more deals, and maximize ROI. With degrees in neuroscience, theater, business, and law, my diverse academic background is my strategic advantage. I’ve worked for both legacy companies (Oracle, Morgan Stanley) and startups that have grown into big names (Zenni Optical). I’m industry-agnostic, with the range and experience to grow large and small companies from e-commerce to healthcare to SaaS/high tech and retail. I’m passionate and energetic, yet I’m very approachable. I’m collaborative, yet I love competition. I play to win with heart and hustle—for my clients and for my community. Curious about what growth hacking can do for your business? Reach out to me at hello(at)caroltran.com.