Carolyn Clay Email & Phone Number

DIGITAL MARKETING TECHNOLOGY & STRATEGY: Managed the entire redesign of csglaw.com, from conception to launch, incorporating the firm's rebranding design elements and significant technology improvements to overall site functionality and searchability. Collaborated with external vendors to develop customized site add-ons specific to end user and Marketing Department needs. Assisted in the firm's Web Content Accessibility Guidelines (WCAG) 2.1 Level AA compliance efforts. Oversees and maintains daily updates to the site.Launched the firm's dual CRM and EMS platform focused on revenue generation and growth, relationship intelligence, client prospecting, business planning and opportunities, data enrichment, and project management. Oversees and maintains firmwide utilization of the platform.ORGANIC SEARCH ENGINE OPTIMIZATION (SEO): Analyzes organic SEO data, with the assistance of Google Analytics, to identify areas of strengths and improvements, including demographic details, device usage, traffic acquisition, indexing, positioning, and keyword selection.PAY-PER-CLICK SEARCH ENGINE OPTIMIZATION (SEO) CAMPAIGNS: Launched the firm's first industry-specific and geo-targeted SEO campaigns, creating content and ad copy for the firm's website and Google Ads.DIGITAL ADVERTISING: Developed and created service and industry-specific "spotlight" advertisements for placement in digital trade publications in an effort to enhance the firm's foothold in the legal marketplace.

Newark, New Jersey

Developed and implemented digital and programming strategies to further the firm’s marketing and branding foothold in the legal industry.DIGITAL MARKETING: Enhanced the firm's online visibility through its website, blog site, and social media platforms. Collaborated with the IT Department and external vendors to develop customized firm programs. Assisted in the firm’s GDPR and CCPA compliance efforts, specific to policies for its online presence and electronic communications.EVENT MANAGEMENT: Directed all client-focused events nationally (~50 annually) with an emphasis on brand awareness and client development/retention. Pivoted live events to virtual platforms, such as WebEx and Zoom. Oversaw every aspect of the planning process from conception to execution. Built and maintained relationships with outside associations that served as cross-marketing and referral sources, identifying ROI opportunities.INTERNATIONAL EVENT MANAGEMENT: Managed the firm's biennial Referendar and Foreign Legal Internship Program's "Get-Together" in various German cities (Munich - 2013; Düsseldorf - 2015; Hamburg - 2017; Berlin - 2019). Each program was a weekend-long event consisting of business/educational sessions, cultural afternoon activities, and a formal dinner. Planned all event details remotely with participants and multiple vendors. CORPORATE COMMUNICATIONS: Involved in the design and implementation of the firm’s internal and external communications, including electronic newsletters, event invitations, attorney biographies, sponsorship advertisements, holiday cards, and industry-specific brochures. Managed the firm's electronic communications and CRM platforms.BUSINESS DEVELOPMENT: Worked with individual attorneys and practice groups to generate business development plans to enhance their presence in the legal marketplace. CLIENT & ALUMNI RELATIONS: Managed the firm's suites (~150 events annually) for client development and alumni relations entertainment purposes.

Newark, New Jersey

Newark, New Jersey

Newark, New Jersey

B.S., Marketing

Activities and Societies: Dean's List; Co-Captain, Providence College Racquetball Club

Education record

Activities and Societies: Member, National Honor Society; Volunteer, Big Brothers Big Sisters; Varsity Soccer and Basketball Player