Carolyn Lin Email and Phone Number

Prior to entering academia, Professor Lin worked in the advertising and marketing industry. Her research and teaching interests focus on advancing the effectiveness of marketing, risk prevention, environmental protection, science communication and intercultural competence through the use of digital technology as well as strategic and persuasive communication. She been recognized among the Top 2% most cited scientists in the world in consecutive Stanford University studies (see the most recent study via https://elsevier.digitalcommonsdata.com/datasets/btchxktzyw/7). As a Fellow of the International Communication Association, her research productivity has also been nationally recognized in the areas of international advertising (top 3; 2005) and advertising (top 24; 2008). As a recipient of the Distinguished Faculty Research Award and a former editor of Journal of Broadcasting and Electronic Media, she is also the founder of the Communication Technology Division at the Association for Education in Journalism & Mass Communication. She has published more than 160 articles and book chapters, in addition to 5 books, and other publications. (Google Scholar Citations: https://scholar.google.com/citations?user=tJE7pnEAAAAJ&hl=en).Her recent research covers such topics as environmental risk communication, childhood obesity, augmented reality marketing and social media advertising. A health informatics system for medication management, which she co-developed, has been commercially licensed (since 2009). She has also developed a mobile application for storm preparedness (2015; 2022) and co-developed a healthy eating/active living mobile application (2014), in addition to two serious games. Professor Lin’s research and consultation work has been supported by the NIH, NSF, CDC, EPA, U.S. Department of Education, U.S. Department of Agriculture, the State of Connecticut, and other sources. She also helped create a globalization initiative with external funding and led a global learning task force to develop globalization strategy and global learning curricula.