Carolyn Markham Email & Phone Number

London Area, United Kingdom

East Sussex, England, United Kingdom

North Star Creative Marketing specialises in helping businesses reach their potential through innovative and effective marketing.We can work with you to enhance your brand image - or design you something completely new. We can help you reach new audiences and generate leads to grow your business. We can devise a full multi channel campaign to launch your product or service, right down to the balloons.North Star can work with your business to develop both tactical campaigns and… Show more North Star Creative Marketing specialises in helping businesses reach their potential through innovative and effective marketing.We can work with you to enhance your brand image - or design you something completely new. We can help you reach new audiences and generate leads to grow your business. We can devise a full multi channel campaign to launch your product or service, right down to the balloons.North Star can work with your business to develop both tactical campaigns and long term marketing strategies that will deliver tangible results.​With our 25 years of marketing knowledge and professional experience across many industries, we can work with you. Our approach is flexible, running each project in a way that suits you and your business.The only standard is that the service we provide is professional and results driven. Show less

East Sussex

Markham Marketing is a freelance marketing consultancy based in Sussex. I can help business’s of all sizes reach their maximum potential with expert marketing advice and support on a flexible level. With a professional and friendly approach I can work with you and your business on basis that suits you. I offer a full range of marketing services. I specialise in 3 key areas:Firstly, developing profitable marketing plans tailored to a budget of any size, looking at both long… Show more Markham Marketing is a freelance marketing consultancy based in Sussex. I can help business’s of all sizes reach their maximum potential with expert marketing advice and support on a flexible level. With a professional and friendly approach I can work with you and your business on basis that suits you. I offer a full range of marketing services. I specialise in 3 key areas:Firstly, developing profitable marketing plans tailored to a budget of any size, looking at both long term strategic plans aligned to the overall business objectives and short term campaigns. Not only do I have huge experience in traditional marketing methods such as promotional materials, direct mail, offline advertising, copywriting and events, but one key area of strength is my online knowledge and experience. I can help you join up your online marketing strategy to ensure your website, social media, emails are all connected and support each other to give the customer a seamless experience.The second area is customer retention. It’s all very well spending money chasing new customers but unless a business keeps hold of their existing ones their business will not move forward. I can work with businesses to set up an ongoing customer contact plan through the channel thats suits both the business and their customers - whether it is by email, social media, on the phone or face to face. This will make sure customers keep coming back.And the third area is the most important - delivery. I don't just tell businesses what they need to be doing and leave them to it. If required, I will work alongside the business to help deliver results through my outsourced marketing service.There are no fixed term contracts or retainers.Whether its is just a few hours to deliver ad hoc campaigns or undertake a tactical review, or longer term support to develop more strategic projects including marketing planning, customer insight and sales lead management, Markham Marketing can help. Show less

London, United Kingdom

Responsible for working across all business areas within Commercial Banking to develop and deliver online strategies to meet their business objectives including:• content and campaign microsite development• infrastructure & hosting set up• data capture and security• email & text messaging campaigns• SEO and paid search• social media such as blogging, message boards and twitter• webinars and podcasts

London, United Kingdom

• Developed overall annual Marketing Strategy paper for Commercial Banking including high level objectives, situational analysis, marketing plan and budget requirements, working with the business segments within Commercial Banking including Business Banking, Commercial and Corporate, individual product areas, Research, Customer Insight and Digital to develop a cohesive plan for review at Board level• Delivered 6 monthly Post Implementation Review (PIR) document for Commercial Marketing… Show more • Developed overall annual Marketing Strategy paper for Commercial Banking including high level objectives, situational analysis, marketing plan and budget requirements, working with the business segments within Commercial Banking including Business Banking, Commercial and Corporate, individual product areas, Research, Customer Insight and Digital to develop a cohesive plan for review at Board level• Delivered 6 monthly Post Implementation Review (PIR) document for Commercial Marketing reviewing all marketing activity undertaken by each business area within Commercial including campaigns and activities undertaken, spend, results, incremental sales achieved, brand awareness and PR value and Return on Investment (ROI)• Responsible for the entire Commercial Marketing budget allocating across individual business areas based on submitted business objectives and proposed segment marketing plans• Managed overall annual Commercial Banking Marketing Plan, ensuring each business area was working to their individual marketing plan and within allocated budget, delivering campaigns on time, achieving proposed incremental sales volumes and ROI • Devised and oversaw all campaign and budget processes across all business segments within Commercial Marketing to ensure correct procedures were followed to cover audit and financial requirements Show less

London, United Kingdom

Headed up Business Banking Segment Marketing team and was responsible for:• Developing annual Business Banking Marketing strategy complete with budget submissions• Devising multi channel marketing plan according to business objectives and budget, working with across the full marketing mix of offline, including Direct Mail, Press, Point of Sale literature and brochureware, events and PR, and online including website design and review, email and text message marketing, SEO and banner… Show more Headed up Business Banking Segment Marketing team and was responsible for:• Developing annual Business Banking Marketing strategy complete with budget submissions• Devising multi channel marketing plan according to business objectives and budget, working with across the full marketing mix of offline, including Direct Mail, Press, Point of Sale literature and brochureware, events and PR, and online including website design and review, email and text message marketing, SEO and banner advertising, podcasts and webinars.• Managing team to deliver marketing campaigns• Working closely with Business Banking product teams to increase sales, develop cross sales strategies and customer retention plus introduce sales management guides and tools to assist Business Managers with the branch network• Setting up networking events for Start Ups and small businesses• Developing and managing a national Start Up Awards to promote new businesses Show less

London, United Kingdom

Responsible for the Cash Management Solution, working closely with the Corporate Relationship Managers (RMs) and their clients to tailor the product to each individual business.• Worked with third party IT supplier to develop cash management product to meet customer needs• Developed information and training packs and marketing information to assist RMs

London, United Kingdom

Devised and delivered fully integrated marketing campaigns using both off and online channels to deliver incremental and cross sales volumes.

London, United Kingdom

Responsible for the development of all marketing communications for the launch of the Premier Banking Service including:• Development of the new Premier brand – customer research and focus groups to name the new banking offering and create the brand identity• Work with agencies to create and deliver all literature required to launch service (c. 35 items)• Devise both external and internal communications plan for launch and manage through to delivery• Responsible for managing… Show more Responsible for the development of all marketing communications for the launch of the Premier Banking Service including:• Development of the new Premier brand – customer research and focus groups to name the new banking offering and create the brand identity• Work with agencies to create and deliver all literature required to launch service (c. 35 items)• Devise both external and internal communications plan for launch and manage through to delivery• Responsible for managing comms budget for launch• Ongoing promotion and support of service including managing internal communications to Premier Banking Managers, follow external promotions and product development Show less

West Sussex, United Kingdom, United Kingdom

Responsible for managing the corporate hospitality strategy for Private Banking which included undertaking research to understand client interests, oversee the management and promotion and undertaken post event feedback and business gained. Assisted in the development of a fully integrated above the line brand marketing.

London, United Kingdom

Joined the dot.com at the very start of the dot.com boom with only 10 employees. The company grew to over 30 staff members within 12 months.• Assisted in the development of the brand identity and promotional campaign• Forged partnerships with other dot.coms such as MSN, Yahoo and ask jeeves • Set up customer database and contact strategy• Managed exhibitions and events including the Ideal Home show

Tonbridge, United Kingdom

Responsible for setting up and delivering all Direct Mail and supporting financial documentation sent to brokers. Managed financial documentation production for global third party partners including asset management companies.

Bachelor Of Arts (B.A.), Marketing

BA (Hons) Marketing Degree

Education record