Carolyn Davidson Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

• Drove 670% YoY increase in direct conversions for acquisition program.• Lead the growth marketing cross-channel strategy for consumer acquisition, including direct response and performance marketing initiatives.Key channels: Paid Search (SEM), YouTube, Paid Social, Email, Affiliates, LinkedIn Ads, Display

Sunnyvale, Ca, Us

Bethesda, Md, Us

• Manage Global Brand and Continent level paid media and digital marketing co-op campaigns across the Marriott, Starwood and Ritz Carlton brand portfolios. Channels include: performance marketing and programmatic display ads (prospecting, retargeting etc), paid search SEM, paid social ads, and metasearch. • Lead product marketing strategy and go-to-market (GTM) execution for in-house proprietary digital marketing technology and advertising platform. Increased product adoption rate by 90%, revenue by 300% YOY.• Partner with Product, Eng, and IT teams to enable marketing and advertising technology stack. Manage project prioritization, schedules, and communicate to leadership.• Leverage deep understanding of AdTech, MarTech, analytics and personalization trends to identify new product opportunities and audience segments. • Communicate to leadership and cross-functional teams to influence decisions and product innovation prioritization.• Lead large-scale ad-hoc projects as needed, such as the Global Paid Media integration work stream for the multi-billion dollar Starwood acquisition. Worked with 100+ internal stakeholders, as well as multiple global agencies and partners, to transition 15,000+ marketing campaigns, across dozens of media channels around the world.

Bethesda, Md, Us

• Define, execute and optimize customer-centric digital marketing strategies on-site and in Product to drive demand, conversion and brand engagement for all 30+ brands across Marriott.com SPG.com and RitzCarlton.com, and localized sites - multi-billion in annual revenue.• Product manage 1:1 personalization and AI digital merchandising technology products to create cross-channel, real-time personalized experiences. 60% lift YOY in incremental revenue (test vs control).• Lead the product marketing vision and strategy, define roadmap and prioritization, and communicate product lifecycle to senior leadership and stakeholders. Lead team of creatives and agency resources. Lead multiple weekly strategy and status calls.• Work cross-functionally with the Digital Experiments team to prioritize and conduct A/B tests. Partner with Data Science and Analytics teams to run data analyses and determine trends, communicate results to leadership, and continuously optimize customer experiences.• Collaborate with Brand, Region and Field Marketing stakeholders to budget, plan and launch marketing campaigns for global promotions, such as Cyber Weekend and Loyalty Programs. Create go-to-market strategies and recommend optimizations to the customer journey.

Washington, Dc, Us

• Manage, develop and optimize eCommerce retail marketing campaigns and strategy to drive revenue for National Geographic's direct to consumer (DTC) product businesses driving $MM in annual sales. Channels include: performance marketing programmatic display, paid social ads, SEM / paid search (PPC), triggered email, affiliates, SEO, print, catalog, etc.• Implement new behavioral triggered email program (abandoned cart, etc). Results: 500% lift in triggered email program revenue YOY and improved ROI. • Launch new programmatic display ad and paid media programs. Results: 310% lift in revenue YOY; 200% lift in CTR; cut costs by 14% and improved ROI. • Implement new paid social media partner opportunities for incremental revenue, such as beta test of Facebook Dynamic Product ads. Results: 50:1 ROI.• Lead team of agency resources, technology vendors and budgets. Act as a change agent to strategize new partner innovations and drive industry-first beta testing of emerging digital marketing solutions. • Collaborate cross-functionally to maintain a promotional calendar across all marketing channels. • Plan and execute A/B and multivariate testing for marketing programs. Identify actionable insights in order to optimize performance and customer experience.

• Deliver top-performing digital and social strategy and content for omni-channel integrated marketing campaigns for Fortune 1000 clients, global companies and international associations. Channels include: email marketing campaigns, video, digital display ads, corporate blogs, websites, social media, PR material, press releases, print ads, brochures, on-site collateral.• Test, analyze and report on digital campaign performance metrics (ex: A/B split testing) utilizing marketing automation software and other web analytics tools (Salesforce Marketing Cloud, Google Analytics, Omniture).• Create content and write copy for marketing materials across multiple channels seen in over 85 countries, translated into dozens of languages. • Keyword research for search engine optimization (SEO) to improve inbound marketing strategy using tools such as Google Keyword, SEMrush, WordStream, etc.• Manage project and account budgets, deadlines and production schedules to ensure projects are delivered on time, under budget and exceeding client expectations.• Create promotional videos for YouTube and social media campaign material using Adobe Creative Suite (Adobe Premiere Pro, InDesign, Photoshop); produce, compile and edit video footage.

• Manage media buying and digital ads to drive awareness, consideration and conversion.• Coordinate project/account schedules, deadlines and logistics for multi-channel integrated marketing campaigns and deliverables from concept to post-delivery (including: digital, social, interactive, web, print, email, video, on-site collateral, etc).• Propose and implement new project management software that optimized agency's workflow and management processes; trained staff and managed implementation.• Produce project reports and analyze results to optimize project efficiency. Communicate project updates in weekly production meetings.• Conduct market research for strategy and client initiatives.• Copyedit and proof creative content; brand management to ensure projects maintain brand standards.• Coordinate events such as Team USA Olympic fundraiser with BMW. Manage vendor communication. Results: raised more than 4x goal.

• Lead market research and develop strategic digital and social media marketing campaigns.• Track magazine and insertion deadlines; coordinate delivery, circulation schedules.• Plan international events and business conference logistics. Act as liaison with vendors and business contacts.• Design and create new website and smartphone app.• Create and maintain social media channels and PR material for magazine.• Copyediting and copywriting for the magazine, blog, press releases and advertisements.

Athens, Ohio, Us

• Conduct independent honors thesis research and assist with multiple global research projects.• Collect, code, interpret data using statistical analysis software such as SPSS, PASW, SAS, Syntax, Excel.• Write and present extensive thesis reports to PhD committees.• Strategize government and university programming efforts based on research findings.• Write proposals for research grants, scholarships and other funding for conference travel expenses; received every funding I applied for.• Presented research at 7+ state, regional and national professional conferences/expos – received multiple awards.

Bethesda, Md, Us

• Manage large national databases; code data, run statistical analyses and interpret results to present to leadership.• Assist with data collection and clinical trials.• Present at NIH research expo.

B.A., Marketing, Psychology

Education record