Carolyn Shrader Paganis Email & Phone Number

Lakeland, FL, US

Lakeland, Florida, United States

• Implements and manages Google Ads Search, Display, and Video campaigns, including keyword research, negative keyword research, creating audiences, setting up conversions, and other corresponding tasks
• Collaborates with account executives, reporting team, and department director to align campaign strategies
• Assists with the development of media team processes and procedures
• Conducts regular quality assurance checks to ensure campaigns exceed goals and are on budget
• Identifies strategic Google conversions and sets up campaign tracking with proper tag/code testing
• Records day-to-day operations and campaign optimizations in a task management system

Lakeland, Florida, United States

• Managed onboarding tasks for new Google PPC clients using Google Ads, Google Analytics, and Google Tag Manager
• Strategized and executed Google Ads Search, Display, and Video campaigns
• Generated Google Ad campaigns, including segmented ad groups, engaging ad copy, search keyword research, negative keyword research, conversion tracking set up, audience targeting, and other tasks
• Maintained campaigns by reviewing search term reports to add or negate keywords
• Created landing pages on various CMS platforms
• Organized all daily operations in a task management system

Florida, United States

• Conducted searches for grant opportunities and compiled materials for grant proposals meeting deadlines
• Discussed available funding sources and program requirements with administrative personnel
• Managed website and social media content
• Organized the preparation, print, and distribution of promotional materials
• Planned the logistics and set-up for events
• Outlined budgeting procedures to obtain funding for programs and events

Tampa, Florida, United States

Lakeland, Florida

• Front Desk Staff at the Nina B. Hollis Wellness Center (Aug. 2018-May 2020)
• Student Peer Mentor in the Barney Barnett School of Business (from Aug. 2018-Dec. 2018)

Tampa, Florida

• Provided exceptional customer service, greeted each guest and communicated with them to determine their styling needs
• Maintained an ongoing knowledge of changing and seasonal products to better market items to customers and achieve weekly sales goals
• Cashed out patrons, processed payments, and provided accurate change as needed
• Processed online orders for customers when items were not available in store

Brooksville, FL

• Maintained a safe and clean environment for members through cleaning tasks and sanitization of equipment
• Administered insurance, monthly, and summer gym memberships to guests
• Scheduled individuals for personal training assessments through an online software system
• Managed the register and processed payments for various items