Mike Mclaughlin

Mike Mclaughlin Email and Phone Number

Chief Digital Officer (CDO) @ Curious Jane
Lakeland, FL, US
Mike Mclaughlin's Location
Lakeland, Florida, United States, United States
About Mike Mclaughlin

Mike Mclaughlin is a Chief Digital Officer (CDO) at Curious Jane.

Mike Mclaughlin's Current Company Details
Curious Jane

Curious Jane

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Chief Digital Officer (CDO)
Lakeland, FL, US
Website:
curiousjane.com
Employees:
55
Mike Mclaughlin Work Experience Details
  • Curious Jane
    Chief Digital Officer (Cdo)
    Curious Jane
    Lakeland, Fl, Us
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  • Curious Jane
    Senior Director Marketing Technology And Analytics
    Curious Jane Dec 2024 - Present
    Lakeland, Florida, United States
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  • Saloncentric - A Subsidiary Of L'Oreal Usa
    Avp Data Driven Experiences
    Saloncentric - A Subsidiary Of L'Oreal Usa Feb 2024 - Nov 2024
    St Petersburg, Florida, United States
    Leader of CRM, Analytics, and MarTech functions.Responsible for - CRM strategy including Email, SMS, and Push programs.- Customer and Media analytics including audience modeling strategy and web, media, and CRM measurement. - Retail media enablement through clean room strategy.- Marketing operations modernization.
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  • Kidde
    Head Of Digital Marketing And Technology
    Kidde Aug 2021 - Nov 2023
    Mebane, North Carolina, United States
    Led the end-to-end Digital Customer Experience for the Kidde brand. Ownership and accountability for - Digital Products (Web & App)- Performance Marketing- Lifecycle Marketing - Consumer Data- Marketing Technology - Business and Marketing Analytics
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  • Kimberly-Clark
    Product Leader, Cdp & Identity
    Kimberly-Clark Jul 2020 - Aug 2021
    Chicago, Illinois, United States
    Product Owner of People-based Marketing Technology platforms for North American and Latin American Operations. Responsible for driving consumer data platform strategy to support privacy by design, cross-channel messaging and optimization, and advanced data science capabilities. Implemented CDP (Epislon PeopleCloud Customer) and identity resolution platform (LiveRamp Safe Haven)Led efforts to deliver a cookie-less activation and measurement platform.Selected as technology lead for a high-priority global marketing innovation project.
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  • Publix Super Markets
    Manager, Digital Marketing
    Publix Super Markets Jan 2016 - Jul 2020
    Lakeland, Florida
    Supervised the following functions:- web and app strategy- audience targeting strategy and identity resolution- CRM platform strategy and execution- personalization strategy and implementation - digital asset managementAccomplishments:- Product Owner of Club Publix agile product team, Publix's first loyalty program.- Developed the enterprise product recommendation strategy.- Led the creation of a content personalization framework (API and proprietary apps) to support 1:1 personalization at scale across multiple channels.- 80% of direct reports promoted in a 12-month period.
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  • Madden Brand Agency
    Digital Strategy Director
    Madden Brand Agency Mar 2014 - Jan 2016
    Lakeland, Florida Area
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  • Collective Message
    Digital Marketing Practice Lead
    Collective Message Jan 2013 - Mar 2014
    Lakeland, Florida Area
  • Maximize Social Media Llc
    Coo/President & Co-Founder
    Maximize Social Media Llc May 2011 - Nov 2012

Mike Mclaughlin Education Details

Frequently Asked Questions about Mike Mclaughlin

What company does Mike Mclaughlin work for?

Mike Mclaughlin works for Curious Jane

What is Mike Mclaughlin's role at the current company?

Mike Mclaughlin's current role is Chief Digital Officer (CDO).

What schools did Mike Mclaughlin attend?

Mike Mclaughlin attended Florida State University.

Who are Mike Mclaughlin's colleagues?

Mike Mclaughlin's colleagues are Kathy Hofma, Hannah Khem, Tyler Molony, Carolyn Shrader Paganis, Jane Mosaic, Jordan Rant, Meg Rosenoff.

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