Partnering with tech founders across the Mid-Atlantic to deliver quality user research and design, web development, and branding experiences.

Delivered 4 new features for web-app that creates AI-generated lesson plans for teachers. Owned visual redesign of product.

Led design vision for Invive’s dashboard MVP and website, working closely with CEO. Delivered high-fidelity prototypes of customer dashboard from initial conception to launch, leveraging industry best practices.

Shipped commenting system, boosting Net Promoter Score by 20% and cutting task times by 30%. Owned landing page logo motion project.

Leveraged design thinking to create a long white cane training tool for blind individuals with multiple disabilities.

Managed and mentored team of 7 juniors in user research practices and product strategy. Spearheaded generative design thinking initiatives, generating 15+ research insights to revamp product strategy.

- Designed and pushed 3 social media campaigns, increasing reach by 50%+ and engagement by 80%+ during internship- Crafted go-to-marketing strategies for optimal social media engagement with target stakeholders through social media audit and competitive research- Co-wrote a policy memo with actionable recommendations for a longitudinal survey to validate and track long-term socioemotional development impact metrics

- Worked with education non-profit "ELiTE Education" to measure and maximize impact through data analysis and storytelling, managing client communication for spring semester- Amplified impact measurement through user research, data plan, storytelling database, and logic model to identify pain points, informing branding and impact report- Delivered client survey with validated social impact frameworks to assess effect of programs on tech fluency, socioemotional development, and community strength