-Formulated and executed the company's vision, mission, and values, creating a fashion brand that resonates with customers and promotes positive social and environmental impacts-Managed the end-to-end process of brand operations including designing the brand’s first collection, sourcing material, managing production, and overseeing quality control, resulting in a yearly revenue of $5,000-Led the company's marketing strategies, creating TikTok and Instagram social media accounts and an official website-Liaised with manufacturers, designers, retailers, and influential figures within the fashion industry for partnerships-Managed the company's finances by strategically allocating a $40,000 budget and conducting financial forecasting

-Planned, organized, and executed student union meetings and activities, such as New-Student Orientation and Graduation Party, which reached 300+ participants-Controlled and calculated the budget, formulated event publicity budget plan through price comparison and sponsorship to ensure that the event can be successfully held within the budget

-Spearheaded a thorough content refinement project, meticulously enhancing the quality of articles pertaining to Windward Way to improve readability, accuracy, and relevance-Edited 80+ promotional articles to raise public awareness about drug-related issues-Managed the SEO for Google Business Profile listings, maintaining accurate information, engaging visual content, and timely responses to customer reviews and inquiries -Implemented visual enhancements and layout improvements to increase number of unique visits by 80% within one month

-Collaborated with execution manager to plan and execute exhibitions, enhancing brand visibility and recognition-Conducted research on 10 potential venues, vendors, and suppliers to support decision making-Managed all logistics including the handling of shipping, transportation, and exhibition setup-Played a key role in vendor management, demonstrating strong negotiation skills in contract agreements and ensuring optimal vendor performance throughout exhibitions-Contributed to post-event assessments, conducting comprehensive evaluations and reporting key metrics to facilitate continuous improvement for future exhibitions, fostering a culture of reflection at all event stages

-Conducted research on industry trends, customer behavior, and competitors to develop insights and recommendations for marketing strategies