Carrie Kramer Email & Phone Number

Greater Chicago Area

Futureproofd is a consultancy that helps sales organizations achieve business transformation through analysis, consulting, enablement and training – focused on the foundations that best shape the future. We help leaders and teams identify their gaps, and then make the right leap with full capability and confidence. Our approach: We shape the transformation of your organization for a stronger bet on tomorrow’s growth. -The gap is any missing piece to ensure survival or security – a knowledge gap, a resource gap, an operations gap, a solutions gap. Futureproofd is the first call for the leaders who can or can’t identify their gap. -We map the right level of transformation. We’re proven partners in transforming process, culture, relationships and more, based on the foundations that best prepare partners for tomorrow’s challenges. -The transformation is exciting: an investment in the team that grows relationships and goes beyond just hitting quota. Education without impact is the industry default; to change outcomes, you transform teams.Our model: We scale and engage to effect proven change – for short-term impact and long-term investments alike. Elements of our design make transformation possible… -Evolved design: We’re the new model, and we evolve old models. -Advanced partnership: Our approach exceeds "1&done" thinking to deliver the commitment essential to substantive change -Expanded expertise: Our expertise goes beyond sales to include enablement and marketing, for transformation that connects related teams and skillsetsWE'RE THE FUTURE-FOCUSED PEOPLE IN THE ROOM, SO YOUR TEAM CAN BE THE SMARTEST PEOPLE IN THE NEXT ROOM!

https://ohhello.io/mentors/CarrieK

With years of agency, programmatic and technical expertise, Refine provides sales engineering resources and consulting to media, data and technology companies. Our offerings range from up-leveling sales organization through trainings and 1on1 situational sessions, to supporting the development of strategic and solutions oriented marketing materials, to evaluating the current state of business and providing a roadmap on how to advance in the marketplace, and much more. We strive to create custom solutions based on your business needs in an effort to help drive sales and revenue forward. By using Refine, you get an outsider's perspective who has not only listened to hundreds of pitches and conducted partner evaluations but has expertise in leading and supporting the closing of massive platform pitches.Contact: carrie@refineconsult.com

Chicago

Managed and developed a global team of 10 technology and solutions experts who provided strategic vision and product expertise to prospective customers and supported growth for top tier platform accounts. This team was key in bringing the right approach and solutions to solve marketer's business needs and agency challenges. Sales engineering worked cross-functionally with product, engineering and revenue teams to align customer needs and company growth opportunities with technology and platform enhancements. This team was the internal glue ensuring the company's technology vision aligned with the needs of the marketplace and drove increased revenue for the company. This combined team of sales engineers and proposal development supported and helped generate $200M+ in revenue through their expertise of Turn's technology, their understanding of the marketplace and strategically aligning Turn's offerings to clients needs.

Chicago

Advised and supported Central sales team on proposal development and technical capabilities of the Turn platform. Performed client demos of platform showcasing DMP, DSP and analytic capabilities and how the platform could support their digital activation and campaign goals. Turn delivered real-time insights that transform the way leading advertising agencies and enterprises make decisions. The digital advertising hub enables audience planning, media execution, and real-time analytics from a single login, and provides point-and-click access to more than 150 integrated marketing technology partners.Turn was acquired by Amobee.

Chicago

• Managed digital technical operations and a team of 20+ individuals• Supported client scoping and managed interview process for all technical operations positions from start to finish• Facilitated the infrastructural evaluation and implementation of technology solutions with the purpose of supporting a client’s digital marketing goals. Including but not limited to ad-servers, verification technology, data management platforms, tag management systems, etc.• Troubleshoot and investigated technical issues of data passing, system integration, and end-state functionality of critical technology.• Collaborated with teams within the organization including activation, strategy planning, and measurement to ensure organizational integration• Developed process that is scalable across all clients in order maintain flawless campaign executions• Oversaw all TAAG functionalities for Kraft which includes campaign execution, in-campaign analysis, technology deployment, and DMP management

Chicago

Oversaw a team of eight and all campaign execution and reporting for entire Kraft portfolio. • Deployed Kraft DMP (Turn) across all first party assets and significantly grew data for audience targeting• Collaborated on development for second party data partnerships for data ingestion into DMP• Created process and execution strategies for streamlined digital campaigns• Increased TAAG team scoping from 5 to 11 within first year on business by developing strong internal and client relationships and showcasing the strong work implemented by the TAAG team• Led technical evaluation of dynamic creative and viewability, verification and fraud vendors to ensure strong campaign stewardship

Chicago

Oversaw client business for part of the Mid-west region while also maintaining direct client campaigns and relationships. Responsible for leading training initiatives, running internal campaign services meetings and guiding a team of project managers who maintained their own client work.

Chicago

Managed client relationships for multiple advertisers and agencies, bridged internal communication with external communication, supported sales team and maintained numerous campaigns at a time in order to meet clients goals and needs.

Chicago

Interfaced with clients at creative advertising agencies and media buying groups and assisted them in executing their digital rich media advertising campaigns.

Chicago

Oversaw team of three while developing overall national strategic architecture and digital planning/execution for Applebee's.

Chicago

Development and execution of holistic digital media plans for multiple Kellogg brands.

Chicago

Digital trafficking, billing and reporting for an array of Starcom clients.