Carrie Baker (Heffernan) Email & Phone Number

Lead day-to-day client relationships, providing strategy, insight and results. Work with internal and external teams to ensure delivery of client objectives including executions for CRM emails, social posts, SMS, and direct mail. Provide analysis and insight to drive program testing and improvements.Key Clients: ADT, Consumers Energy, ESPN, Smithfield Foods, The UPS Store, Verizon

Greater Pittsburgh Area

Client-facing project manager with oversight of consulting and implementation projects within the financial software industry. Responsible for overall project execution and delivery, work order compliance, change order management and tracking of project profitability. Report project status and escalate to internal and external executive management teams, track project issues and identify risks. Prepare project plans and track completion of deliverable components against plan. Provide consulting support to clients to secure a referable client upon completion.

Greater Pittsburgh Area

Partnered with executive leadership, HR/payroll teams and external partners to on-board newly acquired office which doubled the size of the existing employee base. Led corporate health and 401k benefit consolidation and recommended modifications to contribution strategies, projected to save the company $200K annually. Sunset two distinct underperforming time tracking and project management systems while successfully on-boarding a unified replacement system. Developed user documentation and training; created customized reporting for business units, including project-level reporting, department/user productivity and HR tracking.

Greater Pittsburgh Area

Demonstrated continual professional advancement and became the “go-to” account services/project management contact for on-boarding new agency clients and internal growth initiatives. Managed complex, integrated marketing campaigns that synchronized database, direct marketing and interactive components with client budget responsibility in excess of $12 million annually. Key Clients: Audible, CheckFree, DAD’S Pet Care, FLO TV, LendingTree, Sheetz and Verizon Wireless, among others

Washington D.C. Metro Area

Maintained the production scheduling, design/print buying and mailshop needs of a non-profit food industry trade association. Served as point person to external agencies, internal staff and vendors and ensured that all projects were accurate and on schedule, including the Association’s monthly newsletter and quarterly magazine. Conceptualized and produced direct mail, media kits, convention/seminar materials and maintained ASMC’s website.