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Performance driven marketing strategist with proven experience in digital, social, and direct channels, across a wide range of industry verticals.Well-rounded technology professional and team leader with experience in business analytics, marketing automation, multi-channel campaign management, business intelligence, and project management. Seasoned communicator that knows how to summarize and present complicated analytical results to c-level executives and high level project stake holders.Passionate individual dedicated to using data and analytics to predict and improve business outcomes. Specialties: B2C and B2B digital marketing including social, content, display, and SEM/SEO; CRM and loyalty marketing; multi-channel marketing optimization; consumer/B2B segmentation and predictive analytics; competitive/strategic planning, forecasting, and budget optimization; web analytics, data integration, and reporting.Experience across a wide range of digital and social marketing platforms and ecosystems. Proficient with a number of marketing technology tools and platforms including Tableau, Alteryx, Google Analytics, HubSpot, Active Campaign, MS Office/Viso/Project, MS Azure and SQL Server, many others.
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Svp, Data And AnalyticsDoner CxBethel Park, Pa, Us
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Svp, Data & AnalyticsDoner Cx Jun 2005 - PresentGreater Pittsburgh AreaManage and direct a team of marketing analytics professionals in the execution of key client deliverables including digital media planning and execution, content and social strategy, multi-channel program execution and optimization, results forecasting, and program results analysis and ROI measurement.Provide consultative strategic direction and recommendations to internal and external clients across a wide range of multi-channel B2B/B2C marketing programs. Conceive and execute a range of primary and secondary research projects to identify and profile key audience targets. Prepare and present a range of program results, data analyses, and marketing performance presentations to senior level management within client organizations.Support new business team with digital, social, eCRM, loyalty, and content marketing strategy recommendations; prepare and present ROI and program performance estimates; participate in a wide range of new business sales pitches and presentations.
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Data Group ManagerCommunefx - An Mdc Partners Company Sep 2003 - Jun 2005Greater Pittsburgh AreaManaged a team of five database programmers/DBAs in the development and execution of data warehousing, reporting, and analysis applications. Designed and developed a turnkey CRM/campaign management system for a fortune 25 client. Implemented enterprise level reporting/analysis applications, supporting both internal and external users. Designed/developed multiple data warehouse/data mart reporting applications. Developed underlying data warehouse models and developed a series of ETL processes to routinely update reporting databases. Developed and implemented a series of campaign management and marketing optimization workflow processes, including all quality control processes.
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Technical Project ManagerManagement Science Associates Jul 2001 - Sep 2003Greater Pittsburgh AreaManaged technical development of large-scale data warehouse and business intelligence applications. Worked with account management groups to define and develop business requirements. Created functional and technical system specifications and ensured compliance with SDLC processes. Designed data warehouse relational data models and ETL applications.Managed development tasks from project conception to finished product; led technical architecture and system design efforts; created project plans and cost/timing estimates and managed project workflow and task execution. -
Development Manager/Application DeveloperMetalsite Mar 1999 - Jun 2001Greater Pittsburgh AreaServed as technical project manager/business analyst for Web services integration systems and e-commerce applications. Managed project teams comprised of three to eight software developers. Created project plans, managed tasks, assigned deadlines, and tracked progress of all group projects. Created functional and technical design documentation. Worked with external customers and internal product and account managers to define and develop application requirements. Developed and implemented project and release management workflow processes and procedures.Developed online product catalog, auction and e-commerce applications using Cold Fusion, SQL, PL/SQL.
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Manager, Internet ServicesAir & Waste Management Association Apr 1995 - Feb 1999Greater Pittsburgh AreaDeveloped and launched a member services focused Web site for a 17,000 member environmental engineering association. Site included online publication sales, two full featured technical publications, a daily news service, and password protected access to thousands of fully indexed and searchable technical manuscripts. Negotiated contracts for third party site content. Managed daily retrieval and updating of news content.Wrote Web site marketing material and a monthly "Using the Internet" column for Association members.Trained and assisted other staff in Web site design and publishing techniques.
Michael Newman Skills
Michael Newman Education Details
Frequently Asked Questions about Michael Newman
What company does Michael Newman work for?
Michael Newman works for Doner Cx
What is Michael Newman's role at the current company?
Michael Newman's current role is SVP, Data and Analytics.
What is Michael Newman's email address?
Michael Newman's email address is ne****@****hoo.com
What schools did Michael Newman attend?
Michael Newman attended Robert Morris University, John Carroll University.
What skills is Michael Newman known for?
Michael Newman has skills like Analytics, Crm, Database Marketing, Digital Marketing, Marketing, Email Marketing, Strategy, Marketing Strategy, E Commerce, Direct Marketing, Multi Channel Marketing, Web Analytics.
Who are Michael Newman's colleagues?
Michael Newman's colleagues are Angela Homitz, Chelsey Mcgrogan, Neil Cameron, Carrie Baker (Heffernan), Rasan Araz, Noah Hirsch, Source Annab.
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Michael Newman
Vienna, Va5treasury.gov, gmail.com, ohsd.uscourts.gov, hangley.com, ibhs.org -
Michael Newman
Information Security Gaming Architect Withinternational Gaming Technology | Owner Of Shane Michael Photography In AtlDouglasville, Ga6gtech.com, gtech.com, shanemichaelphoto.com, cox.net, aol.com, igt.com4 +186326XXXXX
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Michael Newman
Global Business Strategist | Expert In International Sales Leadership | Driving Growth Across Diverse Markets And IndustriesRoanoke, Va7gmail.com, condux.com, occfiber.com, occfiber.com, earthlink.net, inorganicventures.com, inorganicventures.com1 +154077XXXXX
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Michael Newman
Denver Metropolitan Area -
Michael Newman
Menlo Park, Ca4intermedia.net, adobe.com, yahoo.com, retailnext.net9 +140888XXXXX
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