负责旅文集团及项目公司商业运营、IP引入及电商运营等。

1) Global strategy roadmap and execution: Work closely with two founders on global strategy formulation and execution, including fundamental research, business model innovation and different assets exit plan (spin-off, financing, M&A, strategic alliance and etc.).2) Business development, deal process & post-deal operational management: Based on our global assets exit vision, contact, pitch & evaluate potential FAs, PEs or listed companies for business collaboration or strategic investment. Follow up with deal process, including valuation negotiation, due diligence, merchandise & operations management, US-China liaison and etc. Recent successful practice is Children's Group's sell to Everpine Capital and still serve as liaison and advisory role upon post-deal global operations. There are three other deals under way: home & garden wholesale business, eco-living lifestyle brand collection & multi-channel retail operations platform.3) Lead three innovation projects, from strategy to day-to-day operations: a) Cross-border e-commerce service platform; b) Strategic vender collaboration; c) product innovation and patent strategy. Successfully established relationship with China factories, startups and logistics companies for overseas partnership.4) Strategic advisor to China e-commerce team: Rolling out home trend guide, detailed merchandise plan, industry data analysis and BD proposals for strategic projects.5) Market research & management consulting: Lead the anlalyst team to cover global home furnishing industry and hundreds of listed/private companies to generate professional reports for monthly management presentation, resulting in direct action plans for strategic initiatives.6) Top-tier management recruitment: Work with HR/headhunters to strategically scout for benchmark company candidates, interview & evaluate on a rigorous basis for urgent needs and incubate for next 5-year talent development.

Report directly to the two founders in this position, responsibilities and success stories are:1) E-commerce architectural design and strategic planning: Work out the blueprint for the e-commerce business for the next 3-5 years and break down the target into detailed yearly growth plans and new-entry strategic projects. Update and improve the plan on a monthly basis with a business analysis sharing session among the management team. Spearhead new growth project start-ups, talent acquisition and everyday execution. Successfully captured the opportunity of alliance with key B2C platforms, tiered brand portfolio over consumer's lifetime value, quick entry into cross-border e-commerce trading and mobile business alliance model.2) E-commerce General Management: Lead a team of above 40 people to bring company's global lifestyle brand portfolio to China market. We built e-commerce from scratch and will reach 80 Million RMB of sales by the end of 2015. My daily responsibilities include seeing to the whole process of online operations: such as merchandise planning, inventory control, business development and deal negotiation, online marketing,IT, operations and logistics, human resource and financial management.3) Business intelligence, data analysis and business improvement: Track industry trend, macro/micro index, category growth data and platform game rules to constantly improve product development, operations strategy and new opportunity identification processes. A data center is built across the company and data-based decision making is claimed as a core culture.4) Talent acquisition, groom and culture building:Actively involved in the day-to-day recruitment process, employee relationship, future middle manager identification, training and groom, strategic talent incubation. Lead by example to get the e-commerce culture across the team and help subordinates achieve success.5) Personal business and investment advisor to the two founders

Report directly to the two founders in this position, responsibilites include:1) Strategy development and execution: As a member of core management team, lead the development and planning of Evergreen China's corporate vision, short/long term strategic priorities and financial status in e-commerce, trading and consumer retail business. Plan and execute strategic projects like e-commerce start-up, key position recruitment, strategic alliance and PR.2) E-commerce marketing:My responsibilites include product marketing (merchandise strategy, visual design and copywriting), promotional marketing (event planning, merchandise, creative writing and promotion execution), customer acquistion and retainment (marketing channel evaluation, deal negotiation, integrated marketing plan, execution and data analysis); PR (founder marketing, media relations and social network marketing)3) Market Intelligence and thought leadership: Keep close track of capital market activities and key industry trends (technology, competitors, consumers, regulatory, etc.) and interpret their strategic implications to management team through structured reports & presentations. Lead research engagements to evaluate specific market opportunities and business partnership to faciliate corporate growth.4) Top talent acquisition and interview:Work with head hunters to reseach industry landscape, screen candidates, interview and write evaluation report for the management team. Coordinate 2nd and 3rd round interview and on-boarding process. Successfully helped land the GM for our Ningbo trading group and brought nearly 40 E-commerce GM candidates to present the management team.5) Personal business and investment advisor to the two founders.

Report directly to CEO in this position and responsibilities included:1) Executive summary writing through desktop research and interviews with management team2) Extensive competitive analysis to advise management team on potential business opportunities3) Strategic planning and execution of social media initiatives for B2B marketing4) Personal branding for two founders