Carrie Holtkamp Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, Us

Working full-time with internal creative team to concept and write global and national integrated campaigns and activations, along with organic and paid social for Mike's Hard and HARDER Lemonade, White Claw, Cayman Jack, MXD and 2 Hoots beverages. Also heading up multiple internal communications and HR video initiatives.

• November 2022-Present – Currently providing creative direction, concepting and copywriting for Mark Anthony Brand Beverages. Additional clients include Esrock Partners, Built Technologies, VMLY&R COMMERCE, MycoTechnology and Elevance Health.• January-December 2019/TeamPeople at Allstate – Provided creative direction, scriptwriting, budgeting and management of shoots/client engagement for online videos, social/reputation campaigns and content for the Allstate Blog.• January-December 2019/Remote work for Esrock Partners + Havas Street ­– Provided foodservice and experiential concepting. • July-November 2018/TracyLocke/Haygarth – Led concepting for multiple national, global and retailer-specific shopper marketing programs, produced eight promotion and product innovation videos, and wrote movie partnership materials, digital activations, and strategic sell-in decks for Glade, Ziploc, OFF!, Pop-Tarts and Kellogg’s morning foods.(Clients: Mark Anthony Brand Beverages, Ardent Mills, Tyson, MycoTechnology, General Mills, Allstate, Kellogg’s, SC Johnson)

Chicago, Il, Us

Combined Shopper, Brand and Digital Marketing expertise to manage a team of six, elevate in-house capabilities and transform the work on a global scale. Directed and delivered highly effective e-commerce and brand activation initiatives, spanning global campaigns, seasonal tentpoles, promotions, email journeys, display + in-app ads, content, video, social and B2B merchant marketing.• Coached and mentored creative team to think more strategically and drive tangible results across key verticals, including Health, Beauty & Wellness, Food & Drink, Home, Auto & Garden, Things To Do, Travel and Gifting. • Concepted and managed up to 100 projects a month in a data-driven performance marketing business model.• Wrote, directed and deployed multiple successful global branding, promotional and DEI campaigns.• Collaborated with and guided the work of external agency partners on branding campaigns and activation efforts.• Instrumental in launching Groupon’s new brand identity, along with the company’s new blog, The Gist.• Led COVID messaging strategy to market for consumers’ at-home and emerging need states.

Riverwoods, Il, Us

Headed up a team of 10 at Discover’s in-house marketing agency. Managed creative across multiple business lines on Discover Card and Discover Bank, including retail partnerships, cardmember portfolio marketing, deposits and loans. Directed up to 100 projects monthly in a fast-paced, digitally-focused environment. Responsible for staff evaluation, coaching and career development.• Fostered relationships with numerous executive-level internal clients and business partners.• Concepted and wrote across many platforms, with a heavy emphasis on print, direct and digital, including banner campaigns, email journeys, Discover.com web targeting and landing pages, social and content.• Created multiple successful integrated campaigns and print/digital controls to drive acquisition, cross-sell and CRM.• Led creative for employee marketing, recruitment and corporate communication materials for 2+ years.• Managed photo shoots for the Discover.com marquee and employee marketing and recruitment library.

Chicago, Illinois, Us

Led creative for the entire agency, managing a multi-office team of 15 in Chicago and New York. Concepted and wrote across multiple accounts and platforms, spanning new business, 360° branding efforts, foodservice advertising, shopper marketing, product launches, promotions, digital video and tradeshow/experiential events in the food and beverage space. Directed 200 projects monthly in a fast-paced environment. Accountable for staff evaluation, coaching and career development. (Clients: Kraft Heinz, Mondelēz, TABASCO, MARS, Del Monte Fresh, Florida Department of Citrus, Dannon, Perdue, Audubon Nature Institute, Bruschette Maretti, Gulf Coast Seafood, Louisiana Seafood, Mississippi Seafood)• Key player on The Food Group Leadership Team, reporting into the CEO.• Led pitch creative for six new business wins: MARS Foodservice, TABASCO shopper marketing, Del Monte Fresh trade and shopper marketing, incremental consumer work on Florida Department of Citrus, retail/digital creative for Dannon’s concept store – The Yogurt Culture Company, and Mississippi Seafood branding.• Managed/filmed the REGGIE Gold influencer campaign for PHILADELPHIA, featuring Top Chef Stephanie Izard. • Wrote and directed engaging video content and oversaw production and writing for The Food Group’s video case studies.• Won multiple Telly, Hermes, Davey (Best of Show), Communicator, Marcom, REGGIE and BtoB’s Best Awards.• Acted as Managing Editor and Photographer of the company’s quarterly trend report — Tenacious Plate.

New York, New York, Us

Responsible for high-level concepting and management of breakthrough shopper programs, promotions and events with a goal of gaining incremental display, increasing sales and activating customers in meaningful ways.(Client: NIVEA)• Instrumental in global rollout of NIVEA/Rihanna partnership, including multiple global promotions, PR/Experiential video and tour assets, and U.S. retailer-specific shopper programs for Walmart, Target, Kroger, CVS and Rite Aid.• Wrote and managed NIVEA/Rihanna and Global POS Style Guides, setting look and feel for work around the world.

Contract Creative specializing in integrated marketing, brand activation, shopper marketing, promotions/events, digital and direct. Assignments included Arc Worldwide, OgilvyAction, Digitas, WhittmanHart, Cows In Trees and Peapod. (Clients: Coke, Whirlpool, FRITO LAY, Save-A-Lot, Kraft, SC Johnson, Unilever, Miller Lite, Kaiser Permanente) • Permalance Conceptor/Writer at Arc Worldwide February 2010 through January 2011.• Led creative on Diet Coke Heart Truth, spring and September retail drive programs, and CVS Brand of the Year.• Concepted shopper-specific initiatives for the Coke/Walmart summer program.• Launched several retail websites (Whirlpool.com/vantage, Sears.com/whirlpool, Sears.com/maytag and savealot.com)

Chicago, Il, Us

Creative lead/conceptor for direct and retail teams with a distinct opportunity to resource share between the Arc Chicago and San Francisco offices. Responsible for concepting and managing in-store, online, promotional, business-to-business and CRM marketing programs, as well as merchant tie-ins and new business materials. (Clients: Symantec, Visa) • Managed Visa and Symantec accounts out of the Arc San Francisco office for 4-1/2 months, immediately stepping into a leadership role, enhancing client relationships and creating innovative materials that delivered results.• Produced Visa Business Toolkit demo, leading to increased online orders (Visa.com/sbtoolkitdemo).• Created business opportunities for Visa through shopper decks for Apple, Lowe’s, GAP and Sam’s Club.• Spearheaded initial concepting, theme and ideation for the Norton 2009 G.I. JOE: The Rise Of Cobra promotion.

Responsible for high-level concepting of retail campaigns and promotions, including media partnerships, cross-promotions, games, sweepstakes and the creation of websites. Copy lead/conceptor for strategic white papers, signage, radio spots and style guides. Managed creative staff, acted as key account contact and participated in new business pitches.(Clients: Office Depot, Sears, Chevron, ConAgra)• Created Office Depot Small Business of NASCAR Varitalk website, as well as the Tempo Award-Winning Gift-of-the-Day Giveaway marketing site, generating significant consumer visits and game plays.• Created the Tempo Award-Winning Marie Callender’s frozen food consumer/promotional website, driving site traffic and increasing brand awareness (Madewithloveandcare.com).

New York, Ny, Us

Concepted and wrote DRTV, radio, print ads, direct mail, promotional platforms and customer relationship materials. Managed retail launch initiatives, presented work and participated in new business pitches.(Clients: The Home Depot, State Farm)• Concepted and wrote two national DRTV spots for The Home Depot Installation Services.• Launched new marketing campaign for the Floor Store, generating customer traffic and brand awareness.

New York, New York, Us

Concepted and wrote award-winning direct mail, collateral, business-to-business, CRM and pitch creative. Accountable for team management, creative direction, being a key client and account contact, workflow supervision, client presentations and staff evaluation. Promoted from Senior Copywriter to Copy Supervisor to Associate Creative Director.(Clients: Cadillac, United States Postal Service, Sprint PCS)• Two-time Best of Show Tempo Award Winner for work on Cadillac DeVille and CTS Launch Programs.• Developed an interactive business-to-business CD-ROM for the United States Postal Service.

B.A. Mass Communications, Public Relations

A.A., Business Administration