Carrie Messner Email & Phone Number

San Francisco, California, US

San Francisco, CA, US

• Chief of Staff for Product Management and Engineering within Autodesk’s Media and Entertainment Cloud Product Portfolio. Global team covering 5 countries and 4 time zones. Scope of responsibilities includes:
• Helped form new product line group incorporating 2 acquisitions and 3 existing product management and engineering teams. Created cohesive organization by aligning strategic goals, clarifying priorities and building.
• Defined new operating model for 13-person leadership team. Implemented framework that improved leadership team collaboration, strategic alignment and individual accountability.
• Increased employee engagement scores by 15% after revamping internal communications (all hands meetings, open Q&A with leadership and cascading messages throughout our organization).
• Advise my principal on all aspects of the business including organization planning and structure, goal setting, project execution, work prioritization, team and process gaps and personnel issues.
• Run process, ensure cross-functional alignment and create content for C-suite product and strategy reviews.

San Francisco, CA, US

• Chief of Staff for Cross Industry Strategy and AutoCAD Strategy and Marketing at Autodesk. Collaborated closely with sales, revenue operations and finance to fine tune go to market strategy and execution for AutoCAD.
• Helped form new organization incorporating 3 existing business strategy teams. Led creation of team charter and operating model to align strategic priorities and streamline execution.
• Overhauled quarterly business review and strategic planning processes to be more integrated cross functionally, better align with the rhythm of the business and set the team up to achieve our desired outcomes.
• Ran strategic projects, including project focused on optimizing AutoCAD product offering and pricing model to address changing market dynamics and competitive pressure. Worked with sales, business operations and.
• Managed budget and forecasting.
• Owned employee engagement and internal communications including planning and running all hands meetings and determining content and cadence for cascading messages throughout our organization.

San Francisco, CA, US

• Led global marketing efforts for Autodesk Genuine Software; focused on converting non-paying users to paying subscribers for six products within the Autodesk software portfolio.
• Defined marketing strategies and tactics that enabled team to meet aggressive conversion goals.
• Worked with agency partners and internal cross-functional team members to concept, produce and execute multi-channel integrated marketing campaigns based on defined strategies.
• Analyzed campaign performance, extracted insights and optimized plans on a quarterly basis to increase effectiveness.

• Led the Client Service discipline, overseeing client relationships, strategic initiatives, agency growth and project delivery. Scope of responsibilities included:
• Served as a member of the executive leadership team: defining organizational structure and management approaches, driving business development efforts, and having direct P+L accountability.
• Establishing Client Service discipline, defining group objectives and KPIs, determining roles and responsibilities within the agency and hiring and mentoring team members.
• Defining and implementing Annual and Quarterly growth, brand and marketing plans for key clients, including creating objectives and KPI’s, identifying strategic initiatives and executing tactical plans.Clients.

San Francisco, California, US

• Optimized agency operations and drove business development efforts as a member of the Executive Management team.
• Spearheaded the strategic planning and client service disciplines, defining processes and building and leading teams.
• Strategic account lead for US Bank, partnered with executive leadership within the credit card business line to define and execute digital card member acquisition and retention campaigns and web experiences.Clients: US.

New York, NY, US

• Established the San Francisco presence for a mid-sized digital agency based in New York; defined approach to business development, staffing, client management and delivery.
• Secured anchor account within first 6 months and achieved $1MM+ in revenue and digital agency of record status within first 12 months.
• Optimized Allergan/SkinMedica eCommerce experiences and marketing programs based on analytics and insights to deliver increased personalization and drive repeat purchase.Client: Allergan/SkinMedica

• Oversaw all client partnerships and budgets totaling over 10M and worked directly with marketing leadership at Medtronic, Autodesk and Intel to define objectives, create strategic roadmaps, and develop and optimize.
• Reshaped the Client Service team to align with the strategic objectives of the agency, improved collaboration and change management processes with other departments and fostered internal leadership through mentoring.
• Managed team of 10+ to drive 10% revenue growth year over year and a consistent 15% agency profit margin. Clients: Autodesk, Intel, Medtronic