Landsea Homes (formerly Antares Homes) • Promoted to direct $1.3MM marketing budget for 18 single-family residential communities, homes ranging from $250K to $1MM+, supporting Vice President of Sales & Marketing; responsible for overseeing dedicated team of Marketing Coordinators and a Social Media Manager, collaborating with Sales, Operations, and Production teams to implement comprehensive marketing strategies across all platforms, and leading new community start-up processes• Mentor and develop team members, empowering them to advance into higher-level roles with prominent agencies and builders while others started their own businesses• Created and maintain detailed Google Sheets and Excel reports for Management to make informed budget decisions, identify improvement opportunities for sales agents, and pinpoint weaknesses• Implemented “Basecamp Project Management System” and selected and implemented CRM system; improved website Call-to-Actions (CTAs) through UserTesting insights; evaluated chat options and opted for live human chat versus bots• Monitor and optimize Google and Facebook ads with Do You Convert, create targeted VIP and community ads and landing pages; manage hosting, platform transitions, and new website launches• Utilize advanced analytics tools (GA4, Google AdWords, Call Rail Analytics, Meta Marketing Dashboard, organic social analytics, Google Locations analytics) for data-driven adjustments to advertising and messaging• Oversee signage management, billboard leases, kiosk rentals, and coordinate model openings and marketing supplies• Maintain Google organic traffic as one of the top 3 channel sources for 6 consecutive years; positioned organic Social Media as leading driver of monthly website traffic• Exceeded performance targets for website conversions and lead generation, despite fluctuating and seasonal nature of the industry, and external factors such as mortgage rates, lot deliveries, and material sourcing impact timelines

• Promoted by Vice President of Sales to schedule and conduct customer appointments for home selections, lead consultations to ensure alignment with project requirements, develop redlines for Construction Managers and Trade Partners to facilitate precise execution, and engage with Product Representatives to stay updated on new products and industry developments• Final authority on color and style selections for studio options, introduced new options and colors based on market trends, established pricing margins for upgrades, maintained accurate pricing and managed inventory, and contributed as a member of the Operations Team• Contributed to design and remodeling of studio, including developing design concepts, selecting materials, and ensuring alignment with strategic objectives and brand standards

• Transitioned from Sales Assistant to assume additional responsibilities assisting Marketing Manager with collateral paperwork and initiating a social media presence; responsible for editing and updating feature sheets, inventory flyers, and price lists, and managing Facebook postings

• Sold new homes through self-prospecting and lead generation; engaged with potential buyers, conducted property tours, and provided detailed information on home features and financing options; developed and implemented sales strategies to meet and exceed sales targets and maintained strong relationships with clients throughout the purchasing process