Responsible for large, B2B global integrated marketing campaigns that drive business growth and awareness for key portfolios. Working with business, legal, brand contacts, I analyze market research and insights to inform campaign strategy. Collaborate and project manage third-party agencies for content production to produce strategic print and digital assets for varying audiences. Support global counterparts to share on-brand collateral for translation and local activation. Analyze performance metrics for campaign optimizations and iteration.

Producing and activating B2C social and digital-first content for the @3M social media channels that strategically drive business goals and increase familiarity of 3M to the key audience. I managed campaign planning, brief creation, editorial calendars, budgets, digital strategy including programmatic, creating & overseeing content production, publishing (paid and organic), event activation, ongoing analysis & optimization, social listening, and performance reporting. I worked globally across all functions of the company. I also collaborated with external partners including the New York Times, Discovery Education, Nobel Media, SkillsUSA, Worldskills, NYSE, GreenBiz, agencies, influencers like Astronaut Abby and Katie Couric and content publishing partners like PopularScience to meet campaign goals. Additionally, I created company policies, standards, playbooks and conducted trainings to empower employee social media use.

As a member of the Board of Trustees, I am responsible for evaluating the director along with fellow Trustees, helping set policy, serving as ambassador in the community, and working closely with the director to develop strategic plans and managing ongoing finances and budget.I am a member of the Facilities committee, tasked with growth and maintenance of the historic 1902 building and grounds.I also co-chair the Advocacy Task Force which is an integrated group of trustees, Stillwater Foundation, Stillwater Friends, and community members tasked to create a strategic action plan to grow community outreach and advocacy.

Led content publishing for B2B sub-brand social media accounts. Used industry tools including social publishing, social listening and more. Delivered consistent social content packages for distributors to use on their social networks. Educated customers/co-workers about emerging digital trends and best practices for social media networks. Wrote blog posts directed at the end-user audience. Created social campaigns, editorial calendars and analysis and reporting. Strong experience working with SiteCore website platform and social advertising.

Researched, pitched, coordinated, and secured media placements in local, national, and international publications including Good Morning America, Today Show, Wall Street Journal and People for product/lifestyle consumer clients. Duties included project management, relationship building, crisis counseling, writing pitches and news releases, media outreach and event activation.

Worked with teams on multiple local, national and global client accounts and initiativesMonitored media and created daily client reports using CisionPerformed landscape audits and conducted competitor and media researchCreated strategic relationships with clients and campaign contacts

Filmed footage for multiple Relay for Life events to be shared with 2010 participants and used to build awareness for future fundraisersEdited footage; Created and edited informational videos for large conference of all Midwestern office executivesServed as project lead for four state area

Drafted/created multimedia content for company blog Researched media outlets and conducted data entryPromoted well-known children's Dairy Queen Miracle Treat Day throughout the Twin CitiesDrafted hard copy and web copy for new clinic

Solicited donations for fundraiser via cold callingPublicized, organized, and supervised Silent AuctionTook initiative to bring in graphic designer Updated and created data spreadsheets