Creative Director, The Creative Agency
CurrentI’m a creative director at Sallie Mae's in-house creative agency. I mentor a team of copywriters and designers, who can rock the socks off any endeavor we take on.
Mar 2016 - Present
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Kristin Carlson Email & Phone Number
Creative Director, Strategist, Writer
at
Sallie Mae
1 work email found
@salliemae.com
3 phones found area 617
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Creative Director, Strategist, Writer
Location
Suffolk County, Massachusetts, United States
Company size
Who is Kristin Carlson? Overview
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Quick answer
Kristin Carlson is listed as Creative Director, Strategist, Writer at Sallie Mae, a with 2829 employees, based in Suffolk County, Massachusetts, United States. AeroLeads shows a work email signal at salliemae.com, phone signal with area code 617, and a matched LinkedIn profile for Kristin Carlson.
Kristin Carlson previously worked as Creative Director, The Creative Agency at Sallie Mae and Writer & Creative Director at Freelance. Kristin Carlson holds B.S., Early Childhood Education from Boston University.
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Email format at Sallie Mae
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{first}.{last}@salliemae.com
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Profile bio
About Kristin Carlson
Hi there. Thanks for dropping by. Let’s get it.LeadershipCompetition vs collaboration? Collab, connection, vulnerability, transparency 24/7. I build teams who set ego aside, share, support, and boost each other up both personally and professionally. The growth and success of the teams I work with is always top of my mind—both up and down the ladder of experience. WorkKnow your audience. Understand their mindset and let that guide you. Submerse yourself in their culture and listen. See how you can help, entertain, delight, and engage them along THEIR journey while driving revenue and brand loyalty. Strengths 💪🏼Brand, digital, and social strategy. Content and influencer marketing. Articulating brand story/why, crafting brand voice, and defining brand guidelines. Creative leadership and direction, concepting, and mentorship. Breaking down siloed approaches. Partnering across capabilities with really smart, curious, creative people to make awesome, results-driven stuff.ExperienceI taught 5th grade after college: inspiration, connection, trust, constant curiosity, mentorship, collaboration, clear communication, and a sense of belonging were the founding principles of my classroom. Similar to teaching, creative direction requires you to constantly look at things from different angles. Thirst for a range of approaches to a topic or challenge.From day one in the ad industry, I’ve worked in digital/interactive. Then moved on to integrated campaigns with social media at the core. I’ve led work and kick-butt business results for brands like Royal Caribbean, Timberland, T-Mobile, Sony, Hasbro, Glidden Paint, Hood/Dairy Management Inc., and Sallie Mae. Current Passions/ItchesI geek out on why/how brands got their start and how they’re evolving. Uke/piano; drawing; terrier training; great aunt-ing; bringing Moxie Sauce to life; and breathing in every moment with the peeps and pups I love.Giving backI regularly support MSPCA Angell, True Colors United, Boston NAACP, The Boston Greater Food Bank, ACLU, Trans Lifeline, The Home for Little Wanderers, Together Rising, and Cradles to Crayons.My portfolio: carrrlson.carbonmade.comPassword: Woodstock
Listed skills include Creative Direction, Copywriting, Content Strategy, Creative Strategy, and 14 others.
Current workplace
Kristin Carlson's current company
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Sallie Mae
11 roles · 26 years
Kristin Carlson work experience
A career timeline built from the work history available for this profile.
Writer & Creative Director
Freelance
Clients: Bank of America, Sallie Mae, and UpromiseDeveloped the voice, personality, positioning, and writing guidelines for Upromise. Rewrote all Upromise website copy. Assisted in redefining the Sallie Mae brand—establishing brand values, pillars, personality, voice, and story. Developed content for Upromise and Sallie Mae across digital channels and collateral.Received the 2015 American Inhouse Design Award Winner for the Upromise visitor experience redesign project.
May 2014 - Mar 2016
Creative Director
Clients: Glidden Paint, Liquid Nails, Olympic Paint, and TimberlandGuided the team through the merger of Digital Influence Group and Racepoint Group with 100% retention of team members and clients. Crafted Racepoint Global's new brand identity.
Jan 2014 - Mar 2014
Creative Director
Digital Influence Group
Clients: Glidden Paint, Liquid Nails, Timberland Boot Company, and Canadian Industries Limited (CIL)Led and directed the creative strategy and creative direction for Glidden Paint across all digital channels. Based on our work, Glidden shifted their broadcast spend to digital, doubling our budget to 3MM. Also led the pitch to become Olympic Paint's social AOR--executed against that strategy when we won.Managed and mentored the creative department. Rocked fast and furious new business pitches.
Oct 2012 - Jan 2014
Acd Copywriter
Digital Influence Group
Clients: Hasbro, Glidden Paint, Liquid Nails, and Colorado Technical Institute
Apr 2010 - Nov 2012
Kickass Senior Copywriter
Digital Influence Group
Clients: Cook Medical, T-Mobile, Sony Reader, Dairy Management Inc., Hood, Alcatel-Lucent, Visa, and Tufts UniversityCreative strategy, concepting and execution of digital/social media marketing campaigns for global B2B and B2C clients. Managing client relationships from a creative perspective - articulating/presenting new creative, winning new business, managing client expectations, and guiding project execution. Writing for microsites, videos, blogs, Facebook apps, and company branding/identity as well as collateral and print materials to support campaigns. Creative supervision and directing of video shoots and editing.
Aug 2007 - Apr 2010
Interactive Copywriter
Digital Influence Group
Aug 2006 - Aug 2007
Junior Interactive Copywriter
Adventure, Discover, Explore! I wrote creative and instructional copy for the redesigns of royalcaribbean.com and cruisingpower.com; maintained account style guidelines; and conducted quality assurance testing. Also wrote for the Mobile ESPN Sporture Chamber campaign, Boy Scouts of America, Pergo Flooring, and Ocean Spray.
2004 - 2006
~2 yrs
Interactive Assistant Producer
Producer for all of Royal Caribbean’s direct and website maintenance work. Assistant producer for VW, Cruising Power, and Fidelity projects.
2002 - 2004
~2 yrs
Sound Designer/Engineer
Market Theater
2001 - 2002
~1 yr
5Th Grade Teacher/Fearless Leader
Marston School, Hampton Nh
Sep 1997 - Jun 2000
Team & coworkers
Colleagues at Sallie Mae
Other employees you can reach at salliemae.com. View company contacts for 2829 employees →
JS
Julie Strohl
Colleague at Sallie MaeFishers, Indiana, United States
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AK
Andrea Kernodle
Colleague at Sallie MaeIndianapolis, Indiana, United States
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CW
Casey Wallen
Colleague at Sallie MaeWinston-Salem, North Carolina, United States
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AL
Amanda Lee
Colleague at Sallie MaeHong Kong, Hong Kong Sar
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TW
Tangela Walker
Colleague at Sallie MaeIndianapolis, Indiana, United States
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MW
Michael Walsh
Colleague at Sallie MaeMountain Top, Pennsylvania, United States
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JA
Jennie Arredondo
Colleague at Sallie MaeHockessin, Delaware, United States
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GW
George Webby
Colleague at Sallie MaeNanticoke, Pennsylvania, United States
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CP
Chip Patterson
Colleague at Sallie MaeSharon, Pennsylvania, United States
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RD
Rich Drew
Colleague at Sallie MaeNashville, Indiana, United States
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Julie Strohl
Colleague at Sallie MaeFishers, Indiana, United States
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AK
Andrea Kernodle
Colleague at Sallie MaeIndianapolis, Indiana, United States
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CW
Casey Wallen
Colleague at Sallie MaeWinston-Salem, North Carolina, United States
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AL
Amanda Lee
Colleague at Sallie MaeHong Kong, Hong Kong Sar
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TW
Tangela Walker
Colleague at Sallie MaeIndianapolis, Indiana, United States
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MW
Michael Walsh
Colleague at Sallie MaeMountain Top, Pennsylvania, United States
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JA
Jennie Arredondo
Colleague at Sallie MaeHockessin, Delaware, United States
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GW
George Webby
Colleague at Sallie MaeNanticoke, Pennsylvania, United States
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CP
Chip Patterson
Colleague at Sallie MaeSharon, Pennsylvania, United States
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RD
Rich Drew
Colleague at Sallie MaeNashville, Indiana, United States
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3 education records
Kristin Carlson education
B.S., Early Childhood Education
Masters, Visual Media Arts
Stand Up, Sketch Writing
Improv Boston
FAQ
Frequently asked questions about Kristin Carlson
Quick answers generated from the profile data available on this page.
What company does Kristin Carlson work for?
Kristin Carlson works for Sallie Mae.
What is Kristin Carlson's role at Sallie Mae?
Kristin Carlson is listed as Creative Director, Strategist, Writer at Sallie Mae.
What is Kristin Carlson's email address?
AeroLeads has found 1 work email signal at @salliemae.com for Kristin Carlson at Sallie Mae.
What is Kristin Carlson's phone number?
AeroLeads has found 3 phone signal(s) with area code 617 for Kristin Carlson at Sallie Mae.
Where is Kristin Carlson based?
Kristin Carlson is based in Suffolk County, Massachusetts, United States while working with Sallie Mae.
What companies has Kristin Carlson worked for?
Kristin Carlson has worked for Sallie Mae, Freelance, Racepoint Global (Formerly Digital Influence Group), Digital Influence Group, and Arnold Worldwide.
Who are Kristin Carlson's colleagues at Sallie Mae?
Kristin Carlson's colleagues at Sallie Mae include Julie Strohl, Andrea Kernodle, Casey Wallen, Amanda Lee, and Tangela Walker.
How can I contact Kristin Carlson?
You can use AeroLeads to view verified contact signals for Kristin Carlson at Sallie Mae, including work email, phone, and LinkedIn data when available.
What schools did Kristin Carlson attend?
Kristin Carlson holds B.S., Early Childhood Education from Boston University.
What skills is Kristin Carlson known for?
Kristin Carlson is listed with skills including Creative Direction, Copywriting, Content Strategy, Creative Strategy, Social Media, Interactive Advertising, Digital Marketing, and Advertising.
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