Carson Deweese Email & Phone Number

Charleston, Sc, Us

Cardiff-By-The-Sea, California, United States

• Develops and implements comprehensive marketing and sales strategies for health-focused brands, aligning with their unique goals and target audience.• Conducts market research and competitor analysis to identify key insights and opportunities for clients, both in terms of marketing and sales.• Collaborates with clients to define and refine brand messaging, ensuring consistent and compelling communication across all sales and marketing channels.• Leads creative and content development initiatives, overseeing the creation of impactful marketing materials that support sales and marketing efforts, including sales collateral, presentations, and multimedia assets.• Coordinates with cross-functional teams to ensure seamless delivery of projects, including working closely with sales representatives, designers, developers, copywriters, and other stakeholders.• Monitors and analyzes sales and marketing performance metrics, providing regular reports to clients to evaluate the effectiveness of campaigns and identify areas for improvement.• Stays up-to-date with industry trends, emerging technologies, and best practices in marketing and sales, leveraging this knowledge to enhance campaign strategies and deliver innovative solutions.• Cultivates and maintains strong relationships with clients, serving as their main point of contact and providing exceptional customer service throughout the project lifecycle, both in marketing and sales contexts.

Charleston, South Carolina, United States

• Contributed to annual revenue goals by pioneering new accounts and upsell opportunities that drive key business goals.• Provided excellent customer service by maintaining awareness of each account's status, performance dynamics, and conflicts.• Developed product concepts, presentations, brand messaging, and public relations strategies for clients in both the B2C and B2B spaces.• Worked in a consultative capacity with C-level clients on the precise execution of marketing campaigns and brand strategy.• Identified trends in data and provides actionable, digestible feedback from clients to help the company proactively improve and evolve.• Experience working cross-functionally among internal and external teams on complex projects and creative ideas that transform our client's businesses.• Awarded the ‘Committed to Lifelong Learning' annual award, presented by the CEO, for continuously attending corporate workshops, finding ways to improve internal processes, and creating a book club to discuss common challenges within the workplace and how to overcome them.

Charleston, South Carolina, United States

• Monitored metrics and developed actionable insights to improve efficiency and performance.• Became the primary contact for an info-marketing based business unit, comprised of over 1,900 clients, and increased the Net Promoter Score (NPS) from 20 to 41.• Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.• Delivered expert support and counsel to independent promotional product distributors focused on boosting sales and gross profits.

Charleston, South Carolina, United States

• Developed and initiated projects, managed costs, and monitored performance.• Facilitated the gradual integration of each new company by helping our acquired business units align with the Advantage | ForbesBooks framework.

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: National Society of Collegiate Scholars '14 College of Charleston Mentor Protégé Program '17 & '18 Kappa Delta.

International Studies: Marketing Management And Research

Semester Internship