Keith S. White Email & Phone Number

ParkerWhite Brand Interactive is a branding and digital marketing agency with 27 years of successful marketing for Fortune 1000 companies to aspiring start-ups. We bring a depth of experience in building both B2B and B2C brands. Whether establishing brand positioning, creating an integrated product launch campaign, or developing a website with a lead generation, social media and online communications strategy, we offer our clients fresh and innovative philosophies. Our strategies are backed by solid insights to deliver brand experiences that engage customers. It’s all about brand engagement and creative persuasion whether it's analog, digital or live. ParkerWhite Brand Interactive can produce the ideas and avenues to create a positive reaction in the way people interact and connect with your brand. Creating the right brand voice, proper positioning, marketing execution, we drive demand, while monitoring brand reputation. And by building brands with sustainability, we give brands life Specialties: Brand Strategy, Tactical Market Planning, Market & Competitive Analysis, Product Launch, Print, Web Development, Digital Marketing, Social Media, and Lead Generation.

Lead the development and delivery of the global brand, positioning, and marketing team for Star Trac corporate brand that serves as the strategic blueprint.Developed marketing communication strategies for multiple channels. Created global brand guidelines for product launches, messaging, literature, photography, demand generation (print & online), guerilla, trade shows, and web communications.With a strong focus on digital marketing, implemented a lead generation and sales fulfillment system. The new systems integration included corporate web sites in multiple languages structure and new media communications initiatives. Digital marketing system included website design and implementation, database design and integration, e-marketing campaigns and online sales, dealers and distributors fulfillment system. Planned and managed a closed-loop e-Marketing / CRM system that increased efficiency and marketing intelligence across the company.Managed the launch of a social networking, Web 2.0, and outbound e-mail campaigns to generate awareness and drive traffic. With small team and a budget half of our competitors, have helped shape Star Trac Fitness’s landscape globallySpecialties: Brand Management, Strategic & Tactical Market Planning, Market & Competitive Analysis, Customer Research & Surveys, Product Development & Launch, Product Lifecycle Management, Web Development, Digital Marketing and Lead Generation.

Education record

Education record