In my role at Mosaic Auto Group, I lead and manage all marketing initiatives across our network of dealerships. My responsibilities include:Strategic Planning: Develop comprehensive marketing strategies that align with our business goals, ensuring a cohesive approach across all campaigns and promotions.Campaign Management: Oversee the execution of multi-channel marketing campaigns, from concept to completion, ensuring optimal performance and ROI.Creative Direction: Serve as the in-house creative lead, designing and producing compelling visual and written content for various marketing materials, including digital ads, print collateral, social media graphics, and website content.Brand Management: Maintain and enhance the brand identity of Mosaic Auto Group, ensuring consistency and quality across all customer touchpoints.Market Analysis: Conduct market research to identify new opportunities and trends, adjusting strategies to stay ahead of the competition.Collaboration: Work closely with dealership managers and sales teams to ensure marketing efforts support sales objectives and drive traffic to our locations.Performance Metrics: Analyze campaign performance using various analytics tools, providing insights and recommendations for continuous improvement.Vendor Management: Coordinate with external vendors and agencies to supplement in-house capabilities, ensuring high-quality output and adherence to budgets.Customer Engagement: Develop and implement customer engagement strategies to enhance customer loyalty and retention.

I would go out to all of Oliphant Golf Management's courses, capture footage, distribute footage, and manage a few social media platforms. I would fly with a drone and bring a handheld camera to capture footage.