Carson Okerstrom-Lang Email & Phone Number

Waltham, Massachusetts, United States

• Leads foundational brand building efforts for independent financial advisors from discovery through execution; naming, positioning, look & feel, logo, and digital presence• Serves as sole account manager & marketing strategist for multi-billion dollar financial advisory• Manages the relationship with AOR and oversees marketing initiatives, inclusive of annual planning & reconciliation, brand evolution (i.e. brand book), paid digital advertising, and website UX + creative

Boston, Massachusetts, United States

Frontier Communications• Led cross functional team to build multi channel brand campaigns that converted 87K new clients (Q3.21–Q1.22)• Managed concurrent time sensitive projects by proficiently multi-tasking and balancing competing priorities• Oversaw asset production, paid promotion, and optimization of simultaneous social projects prior to product launches• Assembled campaign timelines, led creative kickoffs, and oversaw creative reviews from ideation through execution• Designed, updated & distributed status documents to acquire stakeholder approval of key project requirements• Built go-to-market media, creative and budget decks for leadership alignment to assure seamless campaign launches

Boston, Massachusetts, United States

Insulet: Omnipod• Acted as lead liaison for internal departments, agency partners and clients as it related to all owned project needs• Managed timely global website refresh of 45+ landing pages to allow for a modernized and intuitive customer journey• Collaborated with product experts and strategy to write creative briefs that leveraged key product differentiators

Boston, Massachusetts, United States

COSENTYX: Psoriatic Arthritis• Drove new patient generation by way of patient survey, discussions, and qual & quant research to identify key insights into behavior and brand / drug perception• Managed integration between internal departments & clients from strategic development through to creative launch and performance analysis

Boston, Ma

Bank of America: Chicago Marathon | Special Olympics | Feeding America | Social Media Management• Led integration of 9+ agency partners to build cohesive campaign assets across breadth of channels (TV, digital video / banner, social (organic & paid), PR, financial center placements, OTG activations, etc.) • Coordinated and drove agency work sessions to develop strategic & creative solutions to program objectives• Guided clients through video and still productions (i.e. concept ideation, vendor bidding, casting, on-set support, management of content reviews, shipment of final assets)• Owned reconciliation of all-in program budget and agency scope• Collaborated with clients and agency partners to set collective expectations

Boston, Ma

Bank of America: Chicago Marathon | (RED) | Feeding America | Special Olympics• Led integration of 7+ agency partners to build cohesive campaign assets across breadth of channels (TV, digital video / banner, social (organic & paid), PR, financial center placements, OTG activations, etc.) • Coordinated and led multi agency work sessions to satisfy strategic & creative program objectives• Guided team through video and still productions (i.e. concept ideation, vendor bidding, casting, on-set support, management of content reviews, shipment of final assets)• Owned reconciliation of all-in program budget• Collaborated with clients and agency partners to set collective expectations

Boston, Ma

Bank of America: Chicago Marathon | Special Olympic World Games 2015 | Cash Rewards• Supported integration of 7+ agency partners to build campaign assets across full breadth of channels (TV, digital video / banner, socia (organic & paid), PR, financial center placements, OTG activations, etc.) • Communicated with clients and agency partners daily to regulate expectations and deliver on program goals• Briefed and managed development of creative deliverables by providing clear and concise direction and feedback, and keeping clear timelines• Owned creation and maintenance of agency / client presentations & status docs• Routed partner agency assets thru internal creative teams to ensure cohesion across campaign• Trafficked broadcast media assets for national and local placements (TV & radio)

• Nominated by Hill Holliday to compete alongside other top New England agency talent, over a demanding ~3 month program to pitch a holistic marketing solution to an emerging spirit company• Recipient of the 2021 Advertising Excellence Award for best campaign composed of a soup to nuts plan; strategic insight and positioning, creative platform + tactical concepts, media rollout and measurement plan• Collaborated to build, rehearse and present a winning campaign to clients in fully remote environment

Quincy, Ma

• Acted as point of contact for 15 regional and nationally based companies• Communicated proactively to ensure mutual understanding of all project oriented timelines• Expedited simultaneous projects from initial inquiry through confirmation of completion• Enabled loyal and dependable business relationships to develop through honesty, accountability, and patience

Boston, Ma

• Analyzed competitors’ digital and social activity to derive new strategic opportunities• Organized and presented 4 comprehensive and 2 monthly competitive reviews (quick service ind.)• Managed and executed daily assignments to ensure timely completion of all projects• Assisted in the management of internal workflows to satisfy deadline expectations• Articulated clear and concise feedback for creative teams to affirm strategic direction• Collaborated with multiple departments to build a start-to-finish mock ad campaign

155 Seaport Boulevard - Boston (Seaport), Ma

• Facilitated the execution of private events to exceed client and company expectations• Ensured customer satisfaction with attentiveness and positivity• Up-sold highest valued products to increase sales and customer return rate• Worked quickly and efficiently by multitasking and having a complete knowledge of the menu• Utilized Spanish linguistics with co-workers/guests to create a seamless dining experience• Awarded employee of the month (June 2013) for outstanding salesmanship and leadership

Faneuil Hall - Boston, Ma

• Used Spanish knowledge base to communicate with customers• Demonstrated customer service skills in a polite and friendly manner• Marketed products to attract customers by maintaining a clean and organized sales floor• Performed cash and credit transactions, troubleshot transaction problems, and balanced cash

Sheffield, Ma

• Managed inventory of all parts • Completed data entry to enable tracking software implementation• Contributed to productivity by working on plastic extrusion assembly lines• Proactively executed all given tasks to ensure an efficient work-rate

Bachelor Of Science (B.S.), International Business And Spanish, 3.3

Activities and Societies: Alpha Lambda Delta Honor's Society, MASSPIRG

Spanish Business, Art History, And The Development Of The Eu