Carson Richardson Email and Phone Number

- Accelerated specialty product launch through focused messaging, doctor training, and strategic partnerships which drove share gain of 3.3 points and sales delivery 9% over plan.- Refined and delivered new product launch strategic guidance to regional partners for localization which enabled a smooth rollout and launch success in 15 new markets. - Drove new product launch top-line and bottom-line performance through monthly analysis of qualitative and quantitative KPIs, presenting findings to global leadership team, and partnering with regions to execute action plans to deliver $12MM in sales in year 1.

- Led cross-regional and cross-functional team to deliver refreshed positioning, simplified messaging, and suite of assets that grew sales by 40% and drove differentiation in a crowded market.- Developed new claims based on data-driven market insights in partnership with R&D, Medical Affairs, and Market Research which improved perceptions on key attributes that drive prescribing.

- Turned around new product launch to consistently overdeliver financial commitments (+10% to sales plan) & become flagship brand with $200MM in sales through strategic initiatives including updated messaging, customer targeting, and sales incentives. - Owned forecasting and tracking of sales on a monthly basis to ensure top and bottom line delivery and identify incremental opportunities for growth.

- Owned consumer strategy & execution ($14MM budget) for launch of a new category of beauty contact lenses, combining the success of the Asian beauty contact lens market with Western-specific insights and lens designs.- Negotiated and delivered a campaign partnership with celebrity Chrissy Teigen across social media and digital platforms that drove relevance with key beauty consumers.

- Managed and optimized all consumer owned digital properties including website, SEO and paid search strategy ($1MM budget).- Developed an evergreen virtual eye model for eye care professionals’ reference and patient education (https://bit.ly/virtual-eye-model). - Spearheaded national advertising campaign and contest activation including production with 4 celebrities and past winners which increased ACUVUE® brand recognition and equity with key target demographic.

- Managed operations of the buying office, including vendor support, purchase order mechanics, delivery and sales monitoring, customer requests, and inventory management.- Forecasted monthly sales and inventory levels across five departments and 28 stores with over 92% accuracy.