Carson W. Email & Phone Number

Assisting small businesses and investors select tooling, start tracking web analytics, and use their data to inform future business decisions.- Creating calculators to inform investors of various KPI's of a potential investment- Assisting short-term rental owners with choosing and integrating their tech stack- Google Suite setup: Google Analytics, Tag Manager, Google Adwords, and Google Search Console- Automating business functions to save owners and managers time to focus elsewhere- Develop reporting specific to current business needs- Assist with lead generation and maximizing conversion through marketing channels

-- Translating complex analytics tasks into concise and easily consumable outputs to help senior executives and stakeholders make data-driven decisions-- Implementation and management of reporting and data collection strategies leveraging Google Tag Manager and Google Analytics products-- Leveraging Python to increase data accessibility through APIs and enhancing reporting within SiSense

-- Creating efficient data pipelines in python and SQL for downstream Tableau reporting within the marketing team-- Owning orchestration and scheduling for scripting of workflows in our in-house scheduler-- Deriving SQL tables and views for reporting company and departmental KPIs-- Working directly with internal team members to automate workflows and answer business critical questions-- Building an analyical team and environment where we enable internal team members to focus on what they do best.

Westlake, Ohio, United States

- Built departmental dashboards alongside stakeholders for monitoring systems, KPI performance, and business exploration.-- Utilized Tableau functionality to create dashboards that were clear, concise, and reduced time to insight-- Worked in SQL Server to refine and build data extracts for regularly refreshed reports-- Assisted in maintaining our Tableau server environment to ensure proper extract refreshes and overall dashboard performance.-- Authenticated a number of marketing API's including: Mailchimp, Google Ads, Google Analytics, Google Search Console, and more.

Lakewood Ohio

- Grew and developed a team of 60 sales reps generating over two million dollars in sales- Conducted detailed research to identify top markets for business expansion which resulted in over six figures worth of additional sales- Created detailed historical sales reporting in Excel and Google sheets for sales staff- Utilized consumer data to spot over one million dollars in lost or declining sales via customer attrition- Oversaw a 150% growth in annual sales from year one to year two

Truman State University

Acquired over three hundred thousand dollars worth of sales