Marketing Coordinator
CurrentPerficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.Responsibilities: • Collaborate with different regional offices on marketing related activities.• Assist in coordinating the planning and development of innovative marketing assets and campaigns: (videos, blogs, case studies, guides, etc.). • Responsible for updating existing content in addition to blogging and showcasing the stories and other assets that are created keeping business goals in focus.• Interface with extended Marketing team to ensure tools, technology and best practices are adopted in regional initiatives.• Analyze metrics and reports to determine effectiveness of campaign and event activities. • Develop and execute on-site and off-site events supporting sales goals.• Responsible for keeping track of costs aligning with the regional marketing budget.• Support and assist the sales and client services teams where appropriate.• Coordinate account-based marketing activities to drive demand generation and pipeline within our most strategic accounts.