Carter Watkinson Email & Phone Number

Canada

Now that I've wrapped up my time as Marketing Team Lead, I've decided to stick around and provide advice and guidance to the current Marketing team.

Waterloo, Ontario, Canada

After joining as a Marketing Organizer in 2022, I took on the role of Marketing Team Lead!- Led a team of 2 to roll out social media marketing campaigns to promote our 1,500+ attendee event. Boosted Instagram engagement by 900% MoM and attendee applications received by 20% YoY since 2022, setting a new record for applications received- Similar duties to my previous (2022) role, including social media management, website copywriting, and more: scroll down for more info!

Waterloo, Ontario, Canada

Marketing Organizer at Canada's biggest hackathon.- Coordinated all external communications; including writing website copy, PR via company email & DM, Meta ad buying, monthly 1,000+ recipient email campaigns, and more- Developed social media campaigns to reach a diverse international audience, growing our IG follower count by 20% to 5,000 (and growing!), creating multiple posts with 9,000+ reach (~50% nonfollower)- Coordinated efforts between cross-functional teams to achieve our goal of hosting an international 1,000+ attendee in-person event with a 6-figure budget

Toronto, Ontario, Canada

- Strategized new approaches to offer campaigns (audience: ~3M) for TD Direct Investing to grow market share among Gen-Z. Developed a refreshed offer model appearing in an upcoming product launch campaign- Ad hoc support for the Client Acquisition team; competitive intelligence reports, development of in-branch materials, advertising copy review, coordination with Legal & Compliance team

Toronto, Ontario, Canada

- Manage the creation of professional development modules, resource pages and directories which cater to the unique needs of multiple lines of business catering to High Net Worth clientele- Create internal communication plans to socialize sales resources with colleagues across multiple teams and lines of business nationwide through multiple channels including email, Sharepoint, & intranet pages

Toronto, Ontario, Canada

- Supported Manager of TD Direct Investing's national digital and always-on campaigns with various ad hoc duties in order to enable marketing campaigns delivered to 2.4M+ Canadians nationwide- Consulted with Legal & Compliance, Marketing teams to ensure publishing of nation-wide digital marketing campaigns in a timely manner compliant with federal financial regulations (IIROC/CIRO)

Kitchener, Ontario, Canada

- Designed resources and managed communications projects for internal and external audiences, including social media management and reports seen by C-Suite level executives.- Worked cross-functionally with design and development teams to deliver proof-of-concepts, conducted R&D sprints, and facilitated cross-team collaboration & engagement. Worked across departments to plan a week-long "Innovation Week" series to promote my team's innovation philosophy to internal (Corporate) and external audiences.- Planned and hosted online socials to facilitate engagement amongst a remote team.

Waterloo, Ontario, Canada

- Sourced, analyzed, and synthesized various types of data for a variety of audiences. Created lay-friendly infographics to visualize Co-op data, designed focus group programming, distributed a survey to 500+ alum, and more in order to understand and enrich the Co-op student experience at uWaterloo.

Toronto, Ontario, Canada

Waterloo, Ontario, Canada

- As a swim instructor, developed customized lesson plans adapted to the needs of students of all ages and ability levels, including working 1:1 with swimmers with special needs, in order to create a safe and fun learning environment.- As a lifeguard, followed procedures and communicated with team members to facilitate a safe aquatic environment.

Collingwood, Ontario, Canada

Collingwood, Ontario, Canada

Collingwood, Ontario, Canada

Bachelor Of Arts - Ba, Honours Legal Studies & Honours Arts And Business | Minor In Peace And Conflict Studies

Dean's List

Education record

An arts-focused university college located at the University of Waterloo.