Carter Adair Email & Phone Number

Atlanta , Ga, Us

• Developed and implemented a go-to-market strategy for this startup industrial waste management and recycling company• Played a lead role in forming and closing all key client relationships from launch onward• Mentored and coached the 12-person outbound sales force• Analyzed market and competitive data and trends and infused findings into sales and marketing strategyKey accomplishments:• Helped build this startup from the ground up, securing thousands of commercial and residential clients and growing to over 25 employees• Achieved profitability within the first two years, secured a second round of capital investment, and attracted a top CEO from the largest competitor in the category

Oakland, Ca, Us

St Petersburg, Florida, Us

• Marketed the entire value of Walmart.com's new programmatic ad platform using proprietary first-party online and offsite shopper data to top brands, agencies, trading desks, and DSPs Key accomplishments:• Consistently delivered the team's highest amount of revenue booked each week, including $800K in new business sold in one week and closing a $2 million deal with a major technology brand • Launched a new go-to-market strategy driving stronger alliances with agency partners for brands such as Intel, Google, Samsung, Procter & Gamble, Johnson & Johnson, L'Oréal, Unilever, Revlon, Mattel, Mars, and LEGO• Reduced client onboarding cycle by 50% by streamlining workflow across internal teams

San Jose, Ca, Us

• Spearheaded client and revenue cultivation for Adobe's automated digital marketing SaaS platform which forecasts optimal media mix modeling, programmatic ad buying, and delivery of relevant content to high value audiences• Demonstrated to potential clients product integration and efficiency utilizing Adobe's Analytics and DMP platforms• Cultivated client relationships across enterprise and agency divisions, from C-level to middle managementKey accomplishments:• Tripled the pipeline of new business opportunities during my tenure• Secured a $20 million media investment from a new client and gained buy-in from the agency• Closed a $4 million programmatic SaaS deal, Adobe's first Master Service Agreement with a media agency• Closed all new business and made inroads with top-shelf brands such as Procter & Gamble, Coca-Cola, Verizon, Priceline.com, Delta, Colgate-Palmolive, CVS Caremark, and CBS Interactive

Mountain View, Ca, Us

• Drove revenue growth by strengthening Google's long-term relationships with agencies' C-level leadership and key influencers• Collaborated with product, marketing, platform, and industry-driven sales teams to uncover category and client opportunities• Accelerated agencies' digital transformation strategies across education, technology, insights, operational structure/financial incentives, and ideas that work Key accomplishments:• Negotiated and closed $12 million in untapped online video revenue • Headed a global taskforce resolving a loss of $400 million in revenue by improving sales and operations cycle, service levels, and overall alignment with large agencies• Created the first-ever event series - Learn with Google - a sold-out showcasing Google's new products, innovation, technology, and industry insights attended by 300+ top clients and agencies

Mountain View, Ca, Us

• Drove digital and sales strategy for a startup team charged with growing revenue for mid-tier accounts across the Publicis Holding Company's network of 100+ agencies • Led pre-brief upstream engagement with agencies' multi-layered, cross-functional teams to understand business growth models, clients' challenges, and account prioritization Key accomplishments:• Produced over $15 million in new business in under six months• Closed a $300,000 YouTube branding campaign with a new client

Mountain View, Ca, Us

Key accomplishments:• Guided a team of eight Account Executives, Account Managers, and Strategists to top performance levels, exceeding a $200 million annual sales quota by 15%• Won recognition for doubling a client's spend week-over-week, and driving a 100% increase in YoY revenues, from $1 million to $2 million per week, quarter-over-quarter• Created a new channel strategy for growing SEM, Display, Mobile, Social Media, and Video revenue in EMEA• Facilitated over 16 CEO Reviews with top UK agencies to understand new priorities, review partnership performance, and provide insights on industry and digital marketing trends

Mountain View, Ca, Us

Key accomplishments:• Handpicked to be one of 10 global salespeople across the entire company to sell the emerging audio ads platform to Fortune 500 companies and agencies across the East Coast• Exceeded revenue quota by 100% during my first quarter• Partnered with industry-driven sales teams on over $6 million in integrated offline and digital media solutions for key Retail and Financial Services clients

Mountain View, Ca, Us

Key accomplishments:• Drove cross-channel digital strategy for major financial services clients such as Wells Fargo, LendingTree, Equifax, ING, and Blue Cross Blue Shield• Exceeded a $30 million annual revenue quota at 125% to goal • Delivered the keynote speech on Google's traditional and digital media integration and measurement to 200+ B2C and B2B marketers

Atlanta, Ga, Us

Key accomplishments:• Supercharged new business development, becoming a top performer in my first year by building a client base from scratch• Achieved the third-highest market share with top brands such as Macy's and AT&T in my second year• Consistently exceeded quarterly revenue quotas by up to 40% for three consecutive years• Set a record for fastest first close relative to start date

New York, Ny, Us

Key accomplishments:• Led multimillion-dollar print and broadcast media strategies for top retail chains such as Macy's and Saks

Bsba, Management

Bachelor Of Commerce (Bcom), Commerce