Yale Residential

In charge of marketing strategy and global branding communication for in-house and private label brands in retail/CPG segment of high-end global cleaning tool company targeting specialty, mass/grocery and home center/hardware distribution across North America and Europe.•Cross-functional team leadership for NPD, sales function, product launches and product promotion resulting in 50% expansion of overall customer base since 2010.•Budget and project management with inside resources and outside agencies with rebrand, website, PR and consulting projects from concept through creation. •Helped to create 5-year growth plan including brand positioning, consumer insight, innovation and best practices with reporting via primary and secondary market research. •Partnership and collaboration with major retailers on brand programs, S&OP, product and market innovations, growth plans, strategy and tactic development.•Creative direction, integrated brand communication, management and development of in-house creative staff.www.neat-home.com for examples of product and packaging

The iconic watch brand that debuted in 1950 with the ever-popular and memorable slogan It takes a liking and keeps on ticking. Timex also licensed and made private label watches for many brands and retailers such as Eddie Bauer, Casual Male, QVC, Timberland, Nautica, Guess, FCUK, Troy Lee, Marc Ecko, Versace and Versus. Targeted and developed New Business through licensing, private label and acquisition. Created business plans, P&L assessments and marketing strategies for potential new business ventures and met with luxury brands to execute strategy to diversify existing business.Additionally, I was responsible for $5MM private label businesses including sales, service, design and development for brands like Eddie Bauer, Troy Lee, Casual Male, and QVC. Brand Manager-Timberland Watches Led complete revision to brand identity and brand communications through a restructuring of product mix, sales and merchandising strategy. Provided leadership and direction for Assistant Brand Manager(s), sales team and design staff. Efforts resulted in a dramatic reversal of negative revenue and profit trends in less than one year after more than 5 years of consistent declines.

Founded in 1984, and inspired by American vintage. This global fashion lifestyle brand employs 13,000 worldwide, owns 400 retail locations and has 4,000 wholesale locations. Beyond its own line of brand watches, eyewear, clothing and leather goods, the portfolio of additional owned and licensed brands includes Michele, Zodiac, Burberry, Emporio Armani, Michael Kors, Marc by Marc Jacobs, DKNY, Karl Lagerfeld, Tory Burch, Diesel, Armani Exchange and Adidas.Managed brand strategy, product assortment, product development, promotions, and sales for 30 licenses with a total of $50 million in US retail sales.• Directed internal design staff• Increased Limited Edition business by 30% • Negotiated contracts for new licenses/renewals• Managed high profile personalities like Frank Gehry and Philippe Starck with great care• Directed HK factories on projects under my management