Carter Jensen Email & Phone Number

Minneapolis, Minnesota, Us

Leading enterprise transformation of General Mills' global marketing ecosystem through data-driven capabilities and AI-powered innovation. Orchestrating deployment of next-generation marketing technologies while scaling performance marketing across international segments to drive sustained growth and consumer engagement.𝗚𝗹𝗼𝗯𝗮𝗹 𝗟𝗲𝗮𝗱: 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗗𝗗𝗠) 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻→ Architected enterprise performance marketing system integrating audience strategy, content operations, and measurement frameworks→ Established a new agency ecosystem and operating model to accelerate marketing transformation across markets→ Developed first-party data strategy and CRM capabilities driving personalization at scale→ Built innovation programs accelerating the adoption of emerging technologies while maintaining focus on ROI𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗟𝗲𝗮𝗱: 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻→ Led technology transformation, building AI and automation capabilities across global brands→ Developed measurement frameworks optimizing performance across digital touchpoints→ Established strategic agency and platform partnerships to accelerate market expansion→ Created data-driven testing programs generating actionable consumer insights

Minneapolis, Minnesota, Us

Led digital transformation driving 350% expansion in direct-to-consumer presence across international markets. Advanced data-driven strategies and established measurement frameworks to optimize performance across digital touchpoints.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻→ Developed omnichannel measurement framework optimizing performance across digital touchpoints→ Established strategic agency and platform partnerships to accelerate market expansion→ Built data-driven testing program generating actionable consumer insights→ Led cross-functional teams in executing digital transformation while maintaining rapid growth𝗗𝗶𝗿𝗲𝗰𝘁-𝘁𝗼-𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 (𝗗𝗧𝗖) 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽→ Scaled DTC presence through launch of 35+ brand sites across international markets→ Implemented performance marketing systems optimizing digital commerce investments→ Developed consumer data strategy enabling personalization across touchpoints

Minneapolis, Minnesota, Us

Accelerated General Mills’ eCommerce strategy, achieving a 50% net online sales increase during the COVID-19 pandemic. Spearheaded Connected Commerce strategies across retail media, social platforms, and owned digital channels, driving omnichannel growth.→ Modernized digital commerce strategy across our global brand portfolio, transforming omnichannel approach and accelerating ecommerce growth→ Transformed partnerships with major retailers, establishing new revenue streams across retail media platforms→ Led cross-functional teams in executing digital transformation initiatives while maintaining rapid growth momentum→ Leveraged data-driven insights to identify growth opportunities and optimize digital commerce initiatives→ Implemented measurement frameworks across owned and retail media platforms

Chicago, Il, Us

Minneapolis | Portland, Us

Led strategic growth through dual focus: delivering revenue-accelerating omnichannel solutions for flagship brands while leading the development of proprietary measurement technology platforms.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻→ Accelerated revenue growth for global brands (Nike, Adidas, Google, Amazon) through next-generation, data-driven omnichannel experiences→ Reversed declining store traffic, driving double-digit growth across North America→ Pioneered DTC transformation initiatives unifying online and offline commerce experiences→ Led development of measurement platforms enabling actionable consumer insights𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗢𝘄𝗻𝗲𝗿 — 𝗨𝗽𝗹𝗼→ Led development of first-to-market measurement platform unifying digital and physical consumer behavior analytics→ Secured multi-million dollar funding through demonstrated product-market fit and successful Fortune 500 pilot programs→ Managed distributed technical teams across major hubs delivering scalable enterprise solution→ Built comprehensive measurement frameworks enabling data-driven optimization across retail partners

Minneapolis, Minnesota, Us

→ Accelerated DTC brand growth through comprehensive digital strategy, driving 2.8x efficiency improvements across paid and organic channels while optimizing customer acquisition costs.→ Led multi-platform retail optimization across Amazon, Target, and emerging marketplaces, maximizing brand presence and sales through strategic content and retail media deployment.→ Transformed traditional retail centers into digital commerce hubs through innovative operating system deployment, enabling seamless omnichannel experiences during critical COVID-19 transition.→ Pioneered scalable digital commerce frameworks that drove exponential growth for both emerging DTC brands and established retail properties.

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Cupertino, California, Us

Burnsville, Minnesota, Us