Carter Olcott Email & Phone Number

Stone Rows Farm

Property Management, Property Maintenance, Animal Curator, Track Curator, Events Manager, Director of Weddings and Operations, Customer Relations for a 216 Acre functional farm in Stockton, NJ. www.stonerowsfarm.com

Morristown, NJ

An entrepreneurial endeavor involving a progressive apparel and accessory brand with in the Action Sports Industry. 9394's mission is to remind people to live life to the fullest by reliving the best moments in their lives

Founded a freelance marketing solutions agency that provides copywriting, brand strategy, event logistics and coordination to companies such as Tough Mudder, 9394, LLC, Red Bull, Mt. Dew, Fuse Sports Marketing, Fox Racing, Snowboarder Magazine, Transworld Motocross Magazine, Crystal Springs Resorts and Stimilon International.

• Conceptualized, implemented and managed all short and long-term global marketing strategies for the Consumer, Mining, and Industrial Divisions of a leading performance oil and lubricants brand. Negotiated all print.
• Cultivated and maintained strong media contacts leading to the generation of over 1.7 million unpaid impressions in 12 months; further increasing market share in a down market
• Spearheaded grassroots marketing campaigns and employed push vs. pull strategy to entice sales force to fill full-line product orders

• Orchestrated marketing efforts including 2009 product catalog and PR announcments for the fastest growing protective gear company in the snowboarding and skateboarding industries. Main media and event sponsorship.
• Negotiated and signed high visibilty X Game athletes such as Adam Taylor and Elliot Sloan
• Developed, tested and delivered pro model and colab product line in three month time frame
• Increased product visibility in the 12 – 24 year old demographic by way of major media publications, X Games and public appearences of pro and amateur skate and snowboarding team

• Acted as the U.S. point of contact and spokesperson for the #1 selling motorcycle boot brand in Europe. Successfully liaised between U.S. distributor and a sales force. Conducted in depth product training to our dealer.
• Created and implemented product knowledge training programs for U.S. sales force which increased boot unit sales by 386% within the first two years
• Reported to Italian Headquarters to consistently deliver athlete specific feeback on all product

• Developed industry related marketing programs and secured sponsorship opportunities for key athletes. Handled onsite strategic management and sponsor related activity for The Collection, snowboarding’s first Olympic.
• Negotiated a deal for 14 year old Freddie Austbo with Quiksilver, over three times the amount of his previous sponsor
• Point person for national Snickers commercials featuring the The Collection team riders
• Organized and negotiated sponsorship with Yamaha Corporation for the Collection

• Cultivated a team of over 50 North American professional/amateur riders as both the manager and assistant team manager roles. Handled marketing/PR initiatives, rider development, product orders, travel, photo shoot and.
• After only one year promoted from North American Team Assistant Manager to Marketing Athlete Team Manager
• Played a key operational role in developing some of the most influential snowboard athletes in the industry; Olympic Gold Medalist, Kelly Clark, Olympic Gold and Bronze Medalist Ross Powers, TAC founder Terje.
• Acccompanied and organized athletes for major photoshoots that resulted in catalog, POP, online and media exposure