Caryn Tomer Email & Phone Number

Richardson, Tx, Us

Revenue-driven and collaborative leader who can move easily from creating high-level vision and strategy to executing on the strategy. Comfortable working in spreadsheets and PowerPoints, writing copy, shooting and editing video, or breaking out Photoshop and Illustrator to meet deadlines and deliver high quality materials. In addition to daily responsibilities, mentoring direct reports to grow in their craft and reach new heights. Specific responsibilities include: - Lead marketing operations and demand generation teams. (Recently completed a total overhaul of entire reporting function to focus on delivering pipeline, not just MQLs.) - Provide complete transparency to anyone in the company through Salesforce dashboards, reporting progress weekly to key stakeholders. - Set creative direction for MedeAnalytics’ overall brand and ensure all written and visual communication and brand standards are met. (Recently completed a website overhaul in-house, transforming web experience in 3 months and setting a solid foundation focused on SEO and driving inbound leads. Website has already driven a few million dollars in pipeline since completion in February 2023.)- Manage creative process from concept to completion, leading and mentoring a high-functioning team to further refine and elevate creative work.- Set strategy and priorities based on business objectives, translating into high-converting marketing initiatives and campaigns focused on delivering pipeline. - Work closely with multidisciplinary project teams to elevate brand positioning and communications. - Manage the overall marketing budget and spend for the department.- Develop, track and report on most important KPIs to executive leadership as a member of the senior leadership team.- Work closely with Sales leaders to deliver a global marketing message that resonates. - Manage company’s public relations efforts working closely with C-suite.

Chicago, Il, Us

• Set creative direction for FollowMyHealth’s overall brand and ensure all written and visual communication and brand standards are met.• Manage creative process from concept to completion.• Set marketing strategy based on business objectives and translate into clear creative strategies.• Work closely with multidisciplinary project teams, particularly Dev and UX.• Lead and direct production of all FMH marketing collateral, client and consumer.• Meet with clients to understand their marketing needs and deliver creative to help them drive portal adoption and use in their practice.• Meet with upper management to explain campaign strategies and solutions.• Review work, troubleshoot and provide feedback for all creative work.

St. Louis, Mo, Us

I'm thrilled to be teaching Comm 597: Digital Storytelling & Techniques!In an increasingly ad-free world, savvy marketers have to work even harder to reach their customers. Before, you would find a story people love and interrupt it with an ad. Today, brands have to create the story. That’s where becoming a visual storyteller can set you apart from the rest. Enhance your social media presence, convert more leads into sales, and take your storytelling to the next level by learning this medium. In this course, you’ll learn the formula behind a good story, what gear you’ll need and how to use it, how to edit, and more. This hands-on course will show step-by-step how to take a concept to completion as well as how videos fit in to a larger marketing strategy.These objectives will be accomplished through hands-on practice, case studies, writing assignments, research, and class discussions.

St. Louis, Mo, Us

Having video production and editing skills can set you a part as a marketer, specifically in today’s digital world. I created this course to help students enhance their social media presence, convert more leads into sales, and take their storytelling to the next level by learning the basics of this medium.In this hands on bootcamp, students learn: - How to develop a script- How to set up a studio, including lighting and sound- How to shoot video with a DSLR- How to edit for a finished product.- Learn how to start on a tight budget - Key pieces you should invest in and what you can do without- Learn how to tell the story- How different brands are using video to tell their story

Techli is a St. Louis startup that was acquired by Publicize! As editor-in-chief, I was responsible for the daily content on the site, working with contributors across the country and around the world. I also handled all marketing of the site through its social channels as well as designed all marketing collateral. Working closely with Techli's founder, Edward Domain, we set the tone of Techli's brand voice to tell cutting edge stories of technology and vanguard businesses emerging around the world, specifically highlighting stories in markets that go largely ignored by other national media. Techli was about covering innovation, everywhere, through unique voices in the startup ecosystem. The site also expanded to The Nine Network/PBS in St. Louis airing 'The Domain Tech Report,' Techli's TV show. I also produced, edited and anchored a video series called This Week in Techli along with penning several articles covering amazing startups throughout the country. You can view my work on Techli here - http://techli.com/author/caryntomer/

St Louis, Missouri, Us

• Set the strategy and tone for Daugherty's marketing efforts.• Manage all Digital Media efforts for the company, including Social Media, advertising, Daugherty.com and more.• Write, edit, produce and direct all video production efforts for the company.• Manage all interactions between Daugherty and the press (Public Relations) for Daugherty's six locations (St. Louis, Chicago, Minneapolis, Atlanta, Dallas and New York). • Manage all internal communications for Daugherty Consultants, utilizing email and a mobile application after completing an overhaul in Fall 2015 under my lead. • Work with Daugherty SMEs to write, edit and publish on complex IT topics supporting various industries.

Greenville, Illinois, Us

- Provide comprehensive and timely marketing support in order to achieve annual sales goals and maximizing company growth and profitability- Produce and deliver dealer-targeted marketing programs and maintaining existing ones- Responsible for providing content for all social media activities, such as Facebook, Twitter, LinkedIn, and the corporate blog- Produce, write and edit content for marketing campaigns- Coordinate and deliver PR announcements to the media- Write copy for use in various consumer marketing materials such as literature, ads, websites, email marketing, etc. - Handle video production for the company including writing, producing and editing any corporate video needs

-Write all components of marketing initiatives including email communications, web copy, video scripts, marketing brochures, larger documents, and all social media posts.-Create and oversee the completion of marketing initiatives including new campaigns and ideas to stay in step with current marketing trends. -Head of all social media planning and initiatives.-Ghostblog for company Founder on Facebook and wrote his memoir published in 2009.-Write and manage the YTB corporate blog.-Host weekly news broadcast, produce sales training videos and more for Audio Visual Team.-Stage Manager for the YTB National Convention, which entails managing a team backstage, working closely with the director to stay on time, and coordinating all speaker cues and direction entertaining up to 18,000 attendees.

Masters, Mass Communication

Bachelors, Mass Communication

Education record