I have the mandate to identify assets and opportunities within the entertainment vertical, find key partners in each case, and create, validate, and drive the growth of these projects to scale them globally. This experience over the years has allowed me to work with top-level international and multidisciplinary teams in both B2B and B2C environments.LBVR The project was born from the desire to transport audiences to new worlds. We added an extra layer of immersion thanks to Univr.se's magical virtual reality solution, a company we are also partners with through BYN. The future of entertainment is immersive, and I’m not missing out! The metaverse as a language—a new format of entertainment to tell stories, evoke emotions, and experience like never before.Music IndustryCEO of Blanco y Negro Music, S.A., an independent company with over 40 years in the industry and a licensee of renowned brands like Tomorrowland, ID&T, and EA Entertainment in Iberia and Latin America, among others. Blanco y Negro Music is a comprehensive company, covering everything from record production to music publishing management and organizing musical events. We are committed to constant learning and strive to stay at the forefront of technology (Blockchain, NFTs, AI, VR), strategically applying it in our increasingly saturated and complex business to manage our assets.Other Roles- Coordinator and lecturer for the Master’s in the Music Industry - Postgraduate Program in the Music Industry at the University of Barcelona. Module 3: Recorded Music and Module 7: Music Tech - Future Perspectives.- Lecturer for the Postgraduate Program in Management and Music Industry at the University of Girona. Teaching Music Industry Rights Management and the Innovation Module.